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Whole Foods Market offers eco-friendly paper bags

BY CSA STAFF

Austin Whole Foods Market Monday announced that it is the first national retailer to offer Forest Stewardship Council-certified paper bags at its checkout counters beginning in May.

“Whole Foods Market is thrilled to set the bar even higher in terms of reducing our environmental impact with paper bags that close the loop with 100% post-consumer reclaimed material,” said Michael Besancon, Whole Foods Market senior global VP purchasing, distribution, and marketing. “The chain-of-custody that our paper bags have attained means these bags can be tracked throughout the supply chain — from post-consumer waste through processing and distribution to the shopper toting home groceries, all the while reducing pressure on virgin forests and protecting biodiversity.”

The FSC, an international nonprofit that promotes the responsible management of the world’s forests, offers the most comprehensive standard for certification of forest products. FSC-certified paper can originate from post-consumer recycled fiber or from forests certified according to the FSC’s rigorous forest-management standards. The FSC’s independently verified chain-of-custody system requires paper producers to track their certified fiber throughout the production and distribution process.

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RadioShack selects new ad agency

BY CSA STAFF

FORT WORTH RadioShack announced that it has selected Butler, Shine, Stern and Partners (BSSP) as its creative advertising agency of record.

“We are excited about the addition of BSSP to our team and are confident they will provide the strategically consistent creative we are counting on to evolve our brand’s positioning,” said Lee Applbaum, RadioShack’s chief marketing officer. “BSSP has a track record of delivering innovative solutions that break through the advertising clutter and resonate with consumers. They will be a valuable partner as we continue to develop our brand.”

BSSP’s scope of work will include strategic and account planning and creative development across all channels, including digital and new media. RadioShack reported total advertising expenses of $214.5 million for the fiscal year ended Dec. 31.

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Barnes & Noble opens customer service center

BY CSA STAFF

NEW YORK Barnes & Noble has opened its new customer service center. The 30,000 square foot facility located in Lyndhurst, New Jersey, formerly located in nearby Secaucus, will employ 200 customer care professionals and features state-of-the-art technology and training facilities.

“While the trend at many consumer companies is to outsource call center operations, we are proud to make this significant investment in both technology and in our people that not only keeps jobs in our country, but right in our own backyard,” said William Lynch, president of Barnes & Noble.com. “Exceptional customer service is why the Barnes & Noble brand consistently ranks number one in consumer satisfaction for online and traditional retail. This new facility will allow us to continue our commitment to offer the best service to both our store and online customers.”

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