MARKETING/SOCIAL MEDIA

Whole Foods to Sack Plastic Grocery Bags

BY CSA STAFF

Austin, Texas, Whole Foods Market announced Tuesday that it will end the use of disposable plastic bags at checkout across all its 270 stores in the United States, Canada and the United Kingdom. The retailer’s goal is to be plastic-bag free by Earth Day, on April 22, 2008.

Whole Foods is jump-starting the initiative by declaring Tuesday “Bring Your Own Bag Day.” The chain will give out more than 50,000 reusable shopping bags to customers at checkouts. Also, beginning immediately, each Whole Foods store will work on depleting stocks of disposable plastic grocery bags at the checkouts and will help raise awareness about the benefits of reusable bags.

“We hope to inspire shoppers to prompt positive environmental change by adopting the reusable bag mind-set,” said A.C. Gallo, co-president and COO, Whole Foods Market.

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Safeway to reward healthy workers

BY CSA STAFF

Pleasanton, Calif. Safeway reportedly is offering health insurance discounts to employees who participate in a program that tracks their food buying habits.

The company, according to reports, said it would reward those workers who demonstrate that they live a healthy lifestyle with lower premiums.

The Safeway plan will be connected to the company’s online FoodFlex service, which launched in November as a way to encourage healthy shopping, according to reports. Participating customers provide details on their family’s health and lifestyle and are given nutritional analysis of their store purchases, delivered through their Safeway card.

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Penneys partners with green expert Seo

BY CSA STAFF

NEW YORK JCPenney is partnering with green lifestyle expert Danny Seo, who will help the retailer determine which of its private brands are eco-friendly.

Seo announced in his blog last week that he had been working with JCPenney as its Green Living Partner to assist the retailer in its designation of green products. Beginning in March, customers will find products marked as eco-friendly at JCPenney stores and at jcp.com.

Seo has come to be regarded as an expert on environmental living. He has written several books on how to live a green life without sacrificing style including Conscious Style Home.

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