OPERATIONS

Wifarer and Prudential Center partner toward mall-based marketing

BY Staff Writer

Boston — Wifarer said Tuesday that it has partnered with Boston’s Prudential Center to deliver promotions and deals to customers based on their location inside the shopping center, as well as to provide insights into visitor traffic and venue usage.

Wifarer’s indoor positioning technology uses a venue’s WiFi infrastructure to pinpoint the inside location of a user’s smartphone within four and a half feet and without burdening large venues with extraneous hardware, infrastructure or extra WiFi needs.

The app is available for free on both Android and iPhones. Once it is launched, the technology identifies the location and automatically shows the venue’s interactive map and content. When the user taps an endpoint, Wifarer draws a path on the map between the current location and the selected destination.

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OPERATIONS

Moosejaw teams with Linea-pro to enhance customer service

BY Staff Writer

Arlington Heights, Ill. — Outdoor gear and apparel retailer Moosejaw said Tuesday that it has adopted the Linea-pro from Infinite Peripherals, in conjunction with Apple iPod touch 4th generation devices, to perform customer checkout from anywhere in its stores.

Adding a 1D or 2D barcode scanner and magnetic stripe reader to an iPhone or iPod touch, the Linēa-pro, along with software applications like the Crossview point of sale system that Moosejaw uses, creates a mobile, handheld POS device that leads to faster transactions, greater customer interaction, higher conversion and more floor space.

“The Linēa-pro has allowed us to increase the speed of our customer service without additional staff or bulky POS machines, and the staff and customers love the experience,” said Eoin Comerford, senior VP marketing and technology for Moosejaw.

“It has really helped us to engage directly with our customers on the sales floor, as well as show them alternative products from our online store,” added Comerford.

Working with a mobile POS application, the Linēa-pro also can conduct inventory operations and corporate communications, as well as access the Internet and Intranet. Such POS applications can accept customer signatures, and purchase receipts can be wirelessly printed or e-mailed.

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OPERATIONS

Wren and Big Y grocer team toward customer relationship-building

BY Staff Writer

Atlanta — Wren Solutions said Tuesday it has launched a retail audit software offering Encapsulon Assessment, as well as a new customer relationship with Big Y, a supermarket chain operating 61 stores in Massachusetts and Connecticut.

Encapsulon Assessment enables loss prevention and store operations professionals to streamline and simplify the process of designing, conducting, and following up on audits.

Big Y, which participated in the Encapsulon Assessment early adopter program for several months, said the software solution has positively impacted its audit processes.

“The ability to audit all procedures, policies, programs and training is vital to our business, and with Assessment the whole process is easier, faster and more effective," said Mark Gaudette, director of loss prevention for Big Y.

The grocer said it previously utilized a legacy audit system, which was extremely time and labor-intensive. Maureen Fuller, Big Y’s loss prevention field manager said: “Now, not only can we conduct the audits quickly with an iPad, the application automatically gives me a snapshot of performance across stores once audits have been completed.”

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