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Wild Oats Shows Interest in Albertson’s, Winn-Dixie

BY CSA STAFF

Boulder, Colo., Wild Oats Markets Inc. may bid on 30 Albertsons and Winn-Dixie stores if they are put up for sale. However, a Wild Oats spokeswoman said it would take a couple of months to see if those opportunities open up. Winn-Dixie Stores Inc., which is operating under bankruptcy protection, has yet to file a reorganization plan, and Albertson’s Inc.’s acquisition by SuperValu Inc., CVS Corp. and a group of investors is not expected to close until this summer. The stores being considered by Wild Oats are located in Northern California, Colorado and Florida.

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Wal-Mart Ad Campaign Reminiscent of Sears in ‘93

BY CSA STAFF

New York City, Wal-Mart Stores’ new ad campaign urges customers to “look beyond the basics” in an effort to spruce up its bargain-retailer image. The New York Times reported that comparisons have been made with a 1993 Sears, Roebuck & Co. campaign that marketed more fashionable clothing and home furnishings with the slogan “Come see the softer side of Sears.” Roy Spence, the president of the GSD&M agency behind Wal-Mart’s campaign, told the publication that his staff “had no clue that it was even close,” but that the two efforts are “scarily similar.” He also stated that the idea is a just classic advertising method. “This campaign is like 100 campaigns that go out every year,” said Spence. Sears did not comment.

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At the Mall, Sam Goody Becomes FYE

BY CSA STAFF

Albany, N.Y., Mall-based Sam Goody stores are in for a name change. Trans World Entertainment Corp. plans to change the music retailer’s name to FYE. However, the freestanding Sam Goody locations will keep their names. The retailer won approval in U.S. Bankruptcy Court last week to buy 400 stores from Musicland Holding Corp. for $104 million.

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