Williams-Sonoma Debuts New Brand
San Francisco, Williams-Sonoma opened the first Williams-Sonoma Home store today in West Hollywood, Calif. The concept, initially introduced via a catalog last fall, will focus exclusively on premium home furnishings.
“The Williams-Sonoma Home store brings the catalog to life and allows us to further showcase the designs and expand our merchandise selection,” said David DeMattei, president of emerging brands, Williams-Sonoma.
The 18,500-sq.-ft. store features design-consultation space for customers to meet with complimentary design consultants, look over fabrics or enjoy a cappuccino. The merchandise selection, inspired by European designs with a California style, includes handcrafted wood furniture, lighting, tableware, imported bedding and decorative accessories.
Factory Card Examines HQ Options
Naperville, Ill., Factory Card & Party Outlet Corp. retained Grubb & Ellis Company, a provider of integrated real estate services, to explore strategic alternatives related to the February 2008 lease expiration at its existing headquarters and distribution center in Naperville. The facility provides 440,000 sq. ft. of total space including 70,000 sq. ft. of attached office space.
London Calling Whole Foods
New York City, Whole Foods reportedly wants to open as many as five new stores in central London, beginning in early 2007. The food chain also believes it can introduce approximately 15 new stores into the London suburbs, with the hope that the British will be wooed by healthy and organic foods.