REAL ESTATE

Wingstop to add 20 locations in Atlanta market

BY CSA STAFF

Richardson, Texas — Wingstop has announced plans to aggressively expand its presence in the Atlanta area. The fast-growing national chicken wing chain plans to add 20 additional locations in Atlanta over the next several years.

The expansion effort begins with an Atlanta open house April 20-21 where franchise candidates will have an opportunity to learn about Wingstop’s plans and meet one-on-one with company executives.

Wingstop has 480 locations throughout the United States and Mexico.

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GameStop partners with Adgregate Markets to open a Facebook store

BY CSA STAFF

Grapevine, Texas — GameStop Corp. has selected Adgregate Markets, a leader in secure social commerce solutions, to provide social shopping on its Facebook page through Adgregate’s proprietary ShopFans solution.

GameStop is the first multichannel gaming company to launch a storefront on Facebook and provide true social commerce to more than 1.8 million Facebook fans.

Through ShopFans technology, GameStop will introduce two industry “firsts” to its Facebook community. GameStop will be the first online retailer to enable fans to purchase “pre-orders” on hot games for guaranteed in-store delivery pick up, thereby integrating its online and offline operations in Facebook.

Second, GameStop’s Facebook store allows its fans to earn and redeem points when making purchases in Facebook in its PowerUp Rewards™ loyalty program, already eight million plus members strong. These functionalities and its storefront will be seamlessly integrated into Facebook’s social graph.

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Brooks Bros. implements Digby mobile optimized website

BY CSA STAFF

New York City — Brooks Bros. said Thursday that it has implemented a mobile optimized website to create a unique mobile shopping experience for its customers, powered by Digby’s Mobile Software Commerce Platform.

With the new mobile presence, customers can now search, review and buy products from Brooks Bros. directly from their mobile devices.

Brooks Bros. created its mobile optimized website as part of a strategic move into mobile commerce. Key features of the mobile shopping experience include: rich product photographs with multiple color images, complete product descriptions, shop by category for men, women, boys and girls, store locator, email signup, order tracking, complete site search, ratings and reviews, promotional offers, share to Facebook, and email a friend.

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