OPERATIONS

Winmark launches Style Encore resale brand

BY Staff Writer

Minneapolis — Winmark Corp. announced today that the name of its recently launched women’s resale brand will be Style Encore. The company also announced that Susan Baustian, formerly the company’s brand director for its children’s resale franchise Once Upon A Child has been named as the brand director for Style Encore.

"We wanted a name that not only reflected the changing styles of our customer base, but also something that captured the concept of recycling that has been so widely received by the customers of our other brands,” said John Morgan, chairman and CEO, Winmark.

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Kroger names president of its Central Division

BY Staff Writer

Cincinnati — The Kroger Co. announced the promotion of Jeff Burt as president of the company’s Central division. Kroger’s Central Division operates 136 food stores primarily in Indiana and Illinois.

Burt, 50, has been group VP of perishables merchandising and procurement since 2010. He succeeds Bob Moeder, who recently announced his plans to retire this spring.

“In his 27-year career with Kroger, Jeff has demonstrated strong leadership skills and a deep understanding of our business,” said Rodney McMullen, president and chief operating officer of Kroger. “His enthusiasm, keen sense of the customer, and experience in merchandising and operations will be tremendous assets to the Central Division team.”

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Duane Reade seeks to expand customer engagement with location-based game from Niantic Labs

BY Staff Writer

New York — Duane Reade announced that its 250 plus stores are integrating into Niantic Labs’ new mobile game, Ingress. The drugstore chain is one of the first retail partners in the New York metropolitan area for "Ingress," which blends the physical and virtual world to create a one-of-a-kind gaming experience.

"Customer engagement strategy via location-based gaming has elevated to new levels and Duane Reade understands that", said Calvin Peters, PR/Online manager for Duane Reade. "Strategically engaging gamification experiences that utilize LBS platforms are becoming increasingly relevant as mobile concentration within the retail space continues to expand. It’s important for us to be where our consumers are; including the virtual world. We’re excited to have this opportunity to work with Niantic Labs at Google and participate in this exciting new endeavor while continuing to provide the best possible customer experience."

An Ingress logo is located on the front window of Duane Reade stores around the city signaling players of the company’s participation and the existence of a value-added game asset located inside the store. Each asset will display its own unique code, which gives players a range of resources for playing the game including energy (XM), offensive and defensive game objects (resonators, weapons, shields) and possibly media objects. Each code may be used only once, but can be shared with each player’s online community. As the game evolved, cooperation across neighborhoods, cities, and countries will be needed to achieve the ultimate victory for either faction.

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