FINANCE

Winn-Dixie reward card to include gas discounts

BY CSA STAFF

Jacksonville, Fla. Winn-Dixie Stores is launching a program that allows customers to earn gas discounts at Shell-branded and other participating gas stations when they shop in any of its Winn-Dixie stores in Northeast Florida and Southeast Georgia.

As part of the Excentus fuelperks! Program, the Winn-Dixie Customer Reward Card has been redesigned to include a magnetic strip on the back to track every $50 in qualified purchases that customers make using the card to receive a 5-cent-per-gallon fuel discount redeemable at participating gas stations.

The more a customer spends using the card, the more points they will earn.

The grocery-store chain estimates that customers could save more than $133 million next year by using the card.

Customers will receive fuelperks! information on the bottom of their sales receipts and at winn-dixie.com/fuelperks.

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Report: DVDs not winning for Walmart

BY CSA STAFF

BENTONVILLE, Ark. As part of its effort to streamline the in-store experience, Walmart reportedly will no longer use display cases to promote the latest movies.

The Wall Street Journal reported that Walmart is changing its DVD selling strategy to correspond with its Project Impact initiative that focuses on giving more shelf space to top-performing categories and less to those that are slacking. In addition, the article noted that the company is looking to cut back on aisle clutter in order to attract a higher-end consumer.

 

Walmart, along with other retailers have been adding DVD rental kiosks near store entrances.

It appears from the report that DVDs are falling in the wrong end of Walmart’s “Win. Play. Show.” strategy.

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From Project Runway to Macy’s

BY CSA STAFF

Project Runway designer Irina Shabayeva has won the opportunity to design a holiday dress for Macy’s INC International Concepts brand.

Part of Macy’s participation in Project Runway Season 6 was to create a challenge that would be judged by Martine Reardon, EVP Macy’s Inc. “It is tremendous to see what these young and talented designers can do in a very short time and with such imagination. Irina’s fresh take on fashion is the ideal fit for our INC brand,” said Reardon. “Our customer will love her ultra-feminine aesthetic.”

 

Shabayeva’s rayon matte jersey dress with butterfly embellishments will be available in sizes small through x-large, retailing for $139.00. Irina along with her model Katie Sticksel will be featured modeling the dress on macys.com.

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