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‘Wired’ opens holiday New York pop-up, LAX e-shop

BY Dan Berthiaume

San Francisco – To serve the needs of tech-oriented holiday shoppers, “Wired” is opening a pop-up store in New York City and an e-shop at Los Angeles International Airport (LAX). The annual holiday pop-up in New York showcases items hand-selected by “Wired” editors and curators, and will be open Dec. 11-21.

The e-shop at LAX is situated between Terminals 7 and 8 and open through Dec. 31. It features interactive touchscreens selling select items from the assortment featured in the physical pop-up store.

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Specialty retailer Sabon boosts digital holiday sales with Dynamic Yield personalization

BY Dan Berthiaume

New York – Omnichannel specialty bath and beauty product brand Sabon boosted its online sales 35% during Black Friday and Cyber Monday by implementing Dynamic Yield’s personalization engine. Sabon saw lifts across key metrics including user engagement, total page views, time spent on site and sales.

Dynamic Yield’s solution exposes visitors to products and promotions that are relevant to their individual preferences. The engine automatically personalizes and optimizes the user experience in real time based on performance, relevance and other key metrics. With Sabon, Dynamic Yield optimized the holiday offers displayed on the homepage, video and promotional content that were presented to users during the key shopping days of the year. By “breaking” the home page (and other Web pages) into many units, Sabon could use many different variations of holiday offers and products they wished to try during those days, in each placement.

“With Dynamic Yield, we were able to optimize our homepage slideshow, upload different variations of standalone products and different sale offers to guide customers through the sales funnel,” said Hezi Rotem, CEO of Sabon. “Instead of theorizing what would work best, we were able to try different promotions with Dynamic Yield’s automated algorithms. Therefore allowing us to compose and generate crucial decisions in real time. With Black Friday/Cyber Monday taking place over the weekend, optimizations were continuously being generated, even while we were offline. As a result, we saw record conversions."

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Natural Grocers to open 18 new stores, acquires Nature’s Pantry

BY Dan Berthiaume

Independence, Mo. – Natural Grocers by Vitamin Cottage, Inc. plans to open 18 new stores in fiscal 2015. As part of the plan, Natural Grocers has closed its previously announced agreement to acquire natural foods retailer Nature’s Pantry Inc. in Independence, Missouri.

The transaction closed on Dec. 7, and Natural Grocers began officially operating as a Natural Grocers store on Dec. 8.

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