OPERATIONS

Wolverine Worldwide announces new operating groups

BY Katherine Boccaccio

Rockford, Mich. — Wolverine Worldwide said Tuesday it will make several organizational moves to drive future growth and global brand building in the wake of its October 2012 acquisition of the Performance & Lifestyle Group.

“The acquisition of the Performance & Lifestyle Group has been transformational for our company and has created many new opportunities for global growth, brand building, and operational excellence," said Blake W. Krueger, Wolverine Worldwide chairman and CEO. "Today, we are taking important steps to better align the team and realize our vision of having the best brands, products, operating platform, and consumer experiences in the industry."

The parent of Stride-Rite and Keds brands, among others, said Tuesday that CEO and president of PLG Gregg Ribatt has resigned to pursue other opportunities, following a transition period to aid the company in organizing the new structure.

Under the new structure, the company will migrate from four to three brand operating groups, each led by a group president. The Heritage Group, and comprising the Wolverine, Caterpillar Footwear, Bates, Sebago, Harley-Davidson Footwear, and HyTest brands, will be led by Ted Gedra, a 27-year Wolverine Worldwide veteran.

The Lifestyle Group, comprising the Sperry Top-Sider, Stride Rite Children’s Group, Hush Puppies, Keds, and Soft Style brands, will be led Mark Neal, an 18-year Wolverine veteran.

The Performance Group, comprising the Merrell, Saucony, Chaco, Patagonia Footwear, and Cushe brands, will be led by led by group president Jim Zwiers, a 15-year Wolverine veteran.

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FINANCE

American Apparel’s e-commerce sales on the rise since implementing Oracle platform

BY Marianne Wilson

Redwood Shores, Calif. — American Apparel, which launched a new Oracle e-commerce platform in the fall, has continued to deliver an increase in e-commerce sales, with a more than 38% increase over the same period last year. December 2012 sales increased more than 59% over December 2011, with December coming in as the highest sales month in the history of the company’s online business.

In October, American Apparel, which manufactures and distributes merchandise as well as operating its own stores, moved its multiple e-commerce sites to Oracle’s ATG Web Commerce, a component of Oracle Commerce, to improve content management, promotions, search and transactions.

“We required an open, scalable platform with the features and functionality to support us now and in the future,” said Stacey Shulman, CIO, American Apparel. “As we continue to grow sales worldwide, the Oracle solution will enable us to personalize and enhance the customer experience online, streamline service and introduce more international sites.”

The solution provides American Apparel’s business teams with a visual interface that simplifies the job of managing content, adapting page layouts and creating promotions for different customer groups and regions. American Apparel will use Oracle to present customers with personalized content and customized search options, helping to accelerate selections by presenting items that the consumer prefers.

As American Apparel continues to drive growth and expand to new markets, the retailer expects to leverage Oracle’s scalable commerce platform to optimize operations and the customer experience.

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williamson says:
Mar-30-2013 09:37 am

The solution provides
The solution provides American Apparel’s business teams with a visual interface that simplifies the job of managing content, adapting Here page layouts and creating promotions for different customer groups and regions. American Apparel will use Oracle to present customers with personalized content and customized search options, helping to accelerate selections by presenting items that the consumer prefers.

williamson says:
Mar-30-2013 09:37 am

The solution provides American Apparel’s business teams with a visual interface that simplifies the job of managing content, adapting Here page layouts and creating promotions for different customer groups and regions. American Apparel will use Oracle to present customers with personalized content and customized search options, helping to accelerate selections by presenting items that the consumer prefers.

S.Jhon says:
Feb-08-2013 02:36 pm

This Is Good One.... E
This Is Good One.... E Commerce Plays A Best Role In Providing A Regular Source Of Income to Its Users.Your Share4d Information Regarding Oracle Platform On E Commerce Are Good. For More Information About How Ecommerce Provides A Perfect Way Of Earning, You Just Need To Visit http://www.bit-cart.com/ .

S.Jhon says:
Feb-08-2013 02:36 pm

This Is Good One.... E Commerce Plays A Best Role In Providing A Regular Source Of Income to Its Users.Your Share4d Information Regarding Oracle Platform On E Commerce Are Good. For More Information About How Ecommerce Provides A Perfect Way Of Earning, You Just Need To Visit http://www.bit-cart.com/ .

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OPERATIONS

Survey: Majority of consumer interested in redeeming loyalty points

BY Katherine Boccaccio

Richmond, Va. — Survey results released Tuesday by Affinion Loyalty Group found that 89% of consumers are interested in redeeming points at point-of-sale.

The survey also found that the respondents identified cash and retail store gift cards as their two favorite redemption items.

However, the survey also inserted a hypothetical variable, which shifted the results. When asked about a POS redemption option — which would allow consumers to use points or miles to pay for anything anywhere, just like dollars — the number of consumers who had previously identified redemption values of points programs as “budget help” ramped up from approximately 25% to a staggering 89% who indicated they would be interested in point-of-sale redemption, with 47% highly likely to redeem points at the point-of-sale.

When respondents were asked what they would redeem for at the point-of-sale, groceries and everyday items were ranked the two most popular categories; cash redemptions become much less relevant in a point-of-sale model.

"Our research indicates the need for an easy to use, omnichannel approach to points redemption, with clear, and simple to understand communication around the program," said Mike McDonnell, VP product management and client solutions, ALG.

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