News

Women in Factories training funded by Walmart

BY CSA STAFF

The Walmart Foundation increased to $10 million its investment in an educational program on track to provide training to 60,000 women in 150 factories.

The increased funding commitment to the Women in Factories program begun in 2011 was announced in Beijing by Scott Price, CEO of Walmart Asia at the 2014 APEC CEO Summit. The Women in Factories program has already provided training to 40,000 female factory workers and by the end of 2016 the figure is expected to increase to 60,000 women at factories in India, Bangladesh, China, El Salvador, and Honduras.

"We want to help empower women around the world through this training that teaches critical work and life skills, because we are committed to the communities and people in our supply chain," Price said during a high-level roundtable discussion with U.S. Secretary of State John Kerry and CEO’s of other multinational companies in attendance at the APEC Summit. "We are investing in our global communities by making this training available to any factory or organization who wants it."

Price also announced details of a Women in Factories curriculum, developed by CARE with funding from the Walmart Foundation, which will soon be available to any factory or organization interested in providing job readiness and life skills training to its workers. By making this curriculum available at no cost, the training will enable greater impact by reaching more workers throughout the global supply chain. Among the modules are financial planning, health and wellness, time management, career development and leadership. The curriculum is open sourced with both foundational training and advanced training modules.

The curriculum has been adapted for each of the countries where the program is operating. Implementation partners include CARE in Bangladesh; BSR (Business for Social Responsibility) in China; Swasti Health Resource Center in India; and World Vision in El Salvador and Honduras. The evaluation of the Women in Factories program is being conducted by Tufts University under the leadership of Dr. Drusilla Brown.

The Women in Factories program is part of the larger Walmart Women's Economic Empowerment Initiative (WEE) that aims to train nearly one million women, increase sourcing from women, and in doing so improve the lives of underserved women. The WEE initiative is focused on the areas of sourcing, training and diversity and inclusion.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...
News

Barnes & Noble enlists Sigourney Weaver to sell books

BY CSA STAFF

At a time when physical books are becoming an alien concept for younger consumer, Barnes & Noble has introduced a new ad campaign that positions books as, “a gift like no other.”

The campaign developed by Roberts + Langer DDB contends a “a book is a gift like no other,” because it provides inspiration, thrills, laughs, journeys and so much more. The campaign comes as the notion of what constitutes a book has changed, especially for consumers inclined to engage with content on a digital device. In fact, the retailer’s new ad also promotes the Samsung Galaxy Tab 4 NOOK, the first full-featured Android tablet optimized for reading and entertainment, while promoting physical stores as a destination for physical books.

The campaign features a voiceover by award-winning actress Sigourney Weaver who appeared in films such as Avatar, Alien, Ghostbusters and Gorillas in the Mist.

“Books have a special place in people’s lives and Barnes & Noble is all about books. This campaign is about going back to our roots to highlight books as meaningful and inspirational gifts that can stay with the recipient forever,” said Glenn Kaplan, vp and creative director at Barnes & Noble. “Books are an expression of personal interests and passions in a way that other gifts just can’t match, and we look forward to welcoming customers to our stores this holiday season to help them discover the perfect gifts.”

According to Torrey Plank, SVP account director of Roberts + Langer DDB, there’s a certain magic to shopping at Barnes & Noble because customers they are bound to find something beautiful and exciting.

“That element of discovery makes it like no other store in the world – and makes it the perfect place to find gifts for everyone on your list this holiday season,” Plank said.

What consumers increasingly want are digital products so the ad also showcased Barnes & Noble as a destination for the Samsung Galaxy Tab 4 NOOK. A 7-inch version that launched with an introductory price of $179.99 after a $20 instant rebate, and the 10-inch version that launched with an introductory price of $299.99 are available throughout the holiday season.

This 30-second television spot can be viewed at www.youtube.com/NOOK and is scheduled to air starting today across major networks including ABC, NBC Universal and CBS during top-rated network shows like Modern Family, Scandal, and The Voice.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...
News

Lindgren elevated to CEO role at Otter

BY CSA STAFF

No company protects more mobile devices than Otter Products and now the maker of the ubiquitious OtterBox and LifeProof brands has a new CEO.

The maker of protective cases named president Peter Lindgren to the additional role of CEO to fill a position previously held by Brian Thomas. Lindgren joined Otter Products in 2012 as president and COO but prior to that he spent more than 25 years in the electronics manufacturing services industry at both private and public companies, most recently as EVP of global operations for Celestica Inc., a product lifecycle solutions company.

"Pete is a proven leader with a unique skill set, and his demonstrated ability to accelerate strategic growth has been invaluable for Otter Products," said Curt Richardson, founder and chairman of Otter Products, a company whose OtterBox brand is the top selling smartphone case in the U.S. "He shares our vision to take the company to a new level through innovation, industry leadership and continued operational excellence."

"Having guided Otter Products' operations as president and COO for the past two years, I'm looking forward to leading the company into a new phase of growth," said Lindgren. "I'm privileged to work with a remarkable team of employees and am excited to work together with them to serve our customers and key business partners."

Lindgren received an undergraduate degree in business economics from The Colorado College and completed executive education programs in finance at The Stanford Graduate School of Business and in strategy at The Wharton School at the University of Pennsylvania.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...