FINANCE

World Cup Boosts Adidas Sales

BY CSA STAFF

Berlin, Germany, Adidas said the sale of soccer products would exceed 1.2 billion euros, or $1.5 billion this year, lifted by booming sales of replica jerseys at the World Cup in Germany. Adidas, whose soccer gear is worn by World Cup favorite Argentina, said a record 3 million-plus replica jerseys had been sold, including 1.5 million jerseys for host team Germany. At the 2002 World Cup, the firm sold 1.5 million replica jerseys.

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ECOMMERCE

Tower Records Unveils Digital Download Store

BY CSA STAFF

Sacramento, Tower Records has unveiled its newest on-line project, Tower Records Digital, a music-download store at Tower.com/digital, in an effort to maintain the retailer’s digital media strategy. Individual music downloads are $0.99 each and full albums begin at $9.99 each. The digital music store also complements Tower Record’s traditional retail stores, e-commerce, podcasting and TouchView in-store kiosk presence.

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FINANCE

Small Businesses Take Action to Protect Customers’ Financial Data

BY CSA STAFF

New Castle, N.H., Data-security concerns are penetrating small businesses with more than 64% taking action within the last 12 months to better protect customer financial information, according to a new survey from Visa USA and the U.S. Chamber of Commerce. Although many businesses are taking action, about 63% say they rarely, if at all, worry about securing customer data.

To help small businesses understand how to protect their customers’ sensitive card data and reduce fraud, Visa USA and the U.S. Chamber of Commerce begin a nationwide town hall tour Monday in Portsmouth, N.H. The 12-city tour titled, “Securing Our Businesses, Protecting Our Customers,” marks the second year that Visa and the U.S. Chamber of Commerce have teamed with local Chambers of Commerce to educate small businesses about new fraud threats and how to protect themselves.

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