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FINANCE

The world’s most valuable retail brands are…

BY Marianne Wilson

An online giant and the world’s biggest retailer claim the top two positions in a study that ranks retail companies by their brand value.

Amazon ranked as the world’s most valuable retail brand in the annual study by valuation and strategy consultancy Brand Finance. The company’s brand value, $106.4 billion, is nearly double that of Walmart ($62.2 billion), which ranked as the second most valuable retail brand. (An explanation of the ranking is provided at the end of article.)

Amazon also ranked as the third most valuable brand across all industries, just behind Google ($109.5 billion) and Apple ($107.1 billion).

“The firm (amazon) is growing strongly as it continues to both reshape the retail market and to capture an ever larger share of it,” stated Brand Finance in a release. “Its brand value is already nearly double that of second-placed Walmart. Amazon Fresh, its grocery service, is still relatively limited in scale but this year began operating overseas for the first time, serving Central and East London initially.

Rounding out the top five most valuable retail brands were Alibaba, with a brand value of $34.9 billion; The Home Depot, $30.2 billion; and Ikea, at $24.1 billion.

Other top ranking retail brands included CVS, No. 6 with a brand value of $23.2 billion; Target, No.7 (brand value of $17 billion; Walgreens, No. 8 ($16 billion); Lowe’s, No.9 ($14 billion); and Costco, No.10 ($13.4 billion).

The brands in the Brand Finance study are first evaluated to determine their power / strength (based on factors such as marketing investment, familiarity, loyalty, staff satisfaction and corporate reputation) and given a corresponding letter grade up to AAA+. Brand strength is used to determine what proportion of a business’s revenue is contributed by the brand, which is projected into perpetuity to determine the brand’s value.

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M.Bell says:
Mar-14-2017 07:20 pm

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Hi, Could you provide a link to the original study? I am interested in learning more about the metrics that they used to rank these companies. Thank you

M.Bell says:
Mar-14-2017 07:20 pm

Hi, Could you provide a link to the original study? I am interested in learning more about the metrics that they used to rank these companies. Thank you

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dsw1
TECHNOLOGY

Footwear giant in customization partnership

BY Marianne Wilson

Shoppers will soon be able to personalize and accessorize the shoes they buy at DSW Inc.

The retailer has entered into a partnership with Trend:Bar, a new, Los Angeles-based company that produces luxe fabric stickers, appliques, charms, shoelaces, patches, and creative add-ons that customers can use to personalize footwear and accessories.

Under the partnership, DSW will offer Trend:Bar items in select stores and on DSW.com.

"Fashion is an expression of who you are and a reflection of your personal style, so partnering with Trend:Bar and offering our customers the opportunity to personalize their favorite footwear or accessory was a no brainer," said Todd Dreith, GMM – men's, athletic, kid's, handbags & accessories.

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buckle
FINANCE

Tough Q4 for teen apparel retailer

BY Marianne Wilson

The Buckle reported earnings for its fourth quarter that missed expectations amid a rough market for teen retailers.

Net income for the quarter ended Jan. 28 was $36.0 million, or $0.75 per share ($0.74 per share on a diluted basis), compared to $98.0 million, or $2.04 per share ($2.03 per share on a diluted basis).

Buckle’s net sales fell 15.7% to $280.0 million, from $332.0 million for the prior year.

Same-store sales for the quarter decreased 16.1%.

Online sales decreased 8.8% to $32.2 million for the quarter, compared to net sales of $35.3 million last year.

“While overall results for both the quarter and year were below expectations, we were able to maintain merchandise margins and finish the year with an operating margin of 15.7%,” said Dennis Nelson, president and CEO. “Our focus on running a profitable business also enabled us to maintain a strong balance sheet, ending the year with $264.6 million in cash and investments and no debt.”

For the full year, net sales decreased 12.9% to $974.9 million. Same-store sales fell 13.5%.

Net income for the fiscal year was $98.0 million, or $2.04 per share ($2.03 per share on a diluted basis), compared with $147.3 million, or $3.06 per share ($3.06 per share on a diluted basis) for the previous year.

As of the end of the fiscal year, The Buckle operated 467 stores in 44 states, compared with 468 stores in 44 states at the end of fiscal 2015.

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