WSJ Report: CVS CIO departs
Woonsocket, R.I. — A report on Friday by the Wall Street Journal said that CVS Caremark CIO Stuart McGuigan has left the drugstore retailer, and will be holding the same position at Johnson & Johnson.
According to the report, originally published in CIO Journal, McGuigan will begin work later this month at J&J.
McGuigan joined CVS Caremark in 2008, and oversaw the post-merger IT integration of CVS and Caremark following their deal, which was completed in early 2007.
RadioShack selects lead advertising agency
Fort Worth, Texas — RadioShack Corp. said Thursday it has selected Grey New York as its lead advertising agency of record, concluding a review process that first launched last November.
"We’re thrilled for the opportunity to collaborate with this team as we continue transforming our brand, with a sharp focus on building consumer awareness of our wireless offering and driving traffic into our stores," said Jim Gooch, president and CEO of RadioShack Corp.
Grey New York will support creative strategy and execution for RadioShack’s entire marketing ecosystem: in stores, television, online, social media, mobile media, digital media, printed circulars, outdoor and other categories, including focus on Hispanic applications across all of these channels.
The transition to Grey is expected to be complete in June 2012. The retailer’s advertising spend was about $209 million in the last fiscal year.
Rug Doctor selects Buxton to assist in CRM efforts
Fort Worth, Texas — Rug Doctor said that it has chosen customer analytics firm Buxton to assist with the company’s customer relationship management strategy.
“It is imperative that we continue to grow in the understanding of our consumers, adapt to what they truly need and communicate with them in a strategic, timely and relevant manner,” said Walter Haug, VP marketing, Rug Doctor. “We chose Buxton to help enhance our CRM approach, drive further understanding of where future opportunities exist, and help us create and track a world-class direct marketing program.”
Rug Doctor will utilize Scout, a cloud-based real estate and marketing platform developed by Buxton. Rug Doctor will use the platform to perform analyses on customer winback strategies, direct marketing campaigns and more.