MARKETING/SOCIAL MEDIA

XO Group names AOL exec as marketing VP

BY Dan Berthiaume

New York – XO Group Inc., parent company of online maternity and wedding retailers such as TheBump.com and TheKnot.com, has named Dhanusha Sivajee as executive VP marketing, responsible for overseeing the brand, consumer marketing, partnerships and communications. Sivajee joined XO Group from AOL, where she served as chief marketing officer for the AOL Brand Group and drove audience growth across AOL’s portfolio of digital brands.

Previously, Sivajee worked for Bloomberg as VP global marketing for Bloomberg Mobile, and also spent seven years working on digital projects at HBO. As leader of the marketing team, Sivajee will continue the push towards a digital marketplace and deepen consumer engagement across multiple platforms.

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OPERATIONS

Walgreens expands health clinics into Dallas-Ft. Worth market

BY Dan Berthiaume

Deerfield, Ill. – Walgreens is expanding its healthcare clinic retail locations with entry into the Dallas-Fort Worth market. The company plans to bring 13 healthcare clinics at select Walgreens locations to the Dallas Metroplex by the end of 2014.

The first clinic opened July 28 in Southlake. In addition, there are currently 15 healthcare clinics at select Walgreens locations in the Houston area, with plans to add an additional 14 healthcare clinics in the market during 2014. Nationwide, there are more than 400 healthcare clinics across 23 states and Washington, D.C.

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MARKETING/SOCIAL MEDIA

Big Lots expands food assortment

BY Dan Berthiaume

Columbus, Ohio – Big Lots Inc. is expanding its food selections in all of its 1,491 stores across the country. The department will feature more brand name products, improved product arrangement and well-designed signage to make shopping easier.

While the Big Lots food department will continue to have a significant closeout presence, the company is doubling its everyday selection of major brands. The international food assortment has also grown in both size and scope. Now called World Flavors, it is a more diverse set of products and popular brands. Responding to the requests of customers, each store will now carry a selection of European, Hispanic and Asian foods every day.

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