Xploderz making retail debut
HUNTINGTON BEACH, Calif. — A new line of toy firing systems features ammunition that disintegrates on impact.
The Xploderz lineup of products include the XBlaster 200, Face Off 400, XStormer 1000 and XRanger 2000. Each gun shoots ammunition made with H2Grow technology that disintegrates on impact.
The XBlaster 200 is an easy-to-handle blaster that features a power arm, ammo clip and 200 Xploderz rounds, and shoots up to 50 ft. The XBlaster 200 carries a suggested retail price of $12.99.
The Face Off 400 is a battle pack of easy-to-handle blasters with ammo clips and 400 Xploderz rounds, ideal for a pair of players. Each blaster shoots up to 50 ft and carries a suggested retail price of $19.99.
The XStormer 1000 is a versatile blaster with good distance and easy maneuverability. It comes with power arm, flip-up sight, ammo clip and 1,000 Xploderz rounds, with the potential to shoot up to 75 ft. The XStormer 1000 carries a suggested retail price of $24.99.
The XRanger 2000 is a long-distance fire power with shoulder stock, bi-pod, flip-up sight, ammo clip and 2000 Xploderz rounds. The XRanger 2000 shoots a distance of 85 ft and retails for $39.99.
Reveal by Halle Berry builds on actress’s fragrance collection
NEW YORK — Coty has announced the launch of the new fragrance Reveal by Halle Berry.
The fragrance complements her fragrance collection, Halle by Halle Berry and Pure Orchid by Halle Berry. Reveal is designed to be a memorable fragrance that captures the spirit of classic glamour with a modern, sexy twist.
"Halle Berry is one of Hollywood’s greatest treasures but despite her public persona, she remains an enigma. Reveal is about the mystery behind the woman; the indescribable quality that captivates and intrigues us," stated Steve Mormoris, SVP global marketing for Coty Beauty.
Created in partnership with Richard Herpin of Firmenich, Reveal opens with a burst of naturally fresh, fruity top notes. Berry’s favorite flower, the mimosa, blends with undertones of peach, honeydew melon and red berries. At its heart is a soft and light floral bouquet of plumeria flower, iris blossom and neroli petals that bloom on the skin. The fragrance then settles on a base of vetiver, cashmere woods and skin musk.
The Reveal bottle takes inspiration from the art deco era and Berry’s own memories of a beloved object d’art; the flacon is curvaceously shaped like a four-sided teardrop. The heavy glass is transparent and is topped with a jewel-like cut cap.
The suggested retail price is $17 (eau de parfum 0.5 oz.), $28 (1 oz.) and $35 (1.7 oz.). The fragrance is available beginning in February in the United States, Canada and Latin America.
Supervalu continues foray into private-label beer biz
MINNEAPOLIS — In the wake of Walgreens’ Big Flats 1901 entry, Supervalu recently introduced its “high quality, low-price” private-label American lager Buck Range Light.
Buck Range Light, which retails for about $5.99 for a 12-pack, will roll out in Supervalu banners nationwide, including Albertsons, Jewel-Osco, Cub Foods and more.
The announcement comes one week on the heels that a similarly value-priced private-label beer — Big Flats 1901 — was launched through Walgreens. In the week following, Walgreens’ new beer was parodied on Comedy Central’s "The Colbert Report."
Other retailers have stepped into the private-label beer game over the past few years, namely Costco, whose Kirkland Signature beer entered the market in December 2008.
“Supervalu’s goal in creating a new private-brand beer is to provide customers a fair, low-price option with the same great taste as leading national brands,” stated Trent McKinster, director of beer for Supervalu. Buck Range Light is Supervalu’s entrée into the value beer category.
The Minnesota supermarket will continue to offer its full-line of private-label premium beers, including RJ King Wingwalker, Metolius, Gouden Haven and San Lucas.