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Yard House, Fenway Park, Boston

BY CSA STAFF

Darden Restaurants’ recent $585 million purchase of one of casual-dining’s rising stars, Yard House USA, put a spotlight on the brand, which has 39 locations. But Yard House is also generating buzz with its first Boston location, which is located just a stone’s throw away from one of the nation’s most historic sporting venues: Fenway Park.

Designed by MBH Architects, Alameda, Calif., the 12,000-sq.-ft. Boston bar and eatery has an urban and industrial look with materials that include stone, concrete and stainless steel. Along with the main dining room, it has an outdoor patio that can accommodate up to 75 patrons. Motor-activated glass garage doors connect the interior and exterior spaces. Heat lamps and decorative fire features allow the patio to be used during colder months.

Yard House is best known for its wide variety of draft beers, including craft selections and imports, with 160 beers on tap. The brand’s most iconic feature is a keg room, and the Fenway Park site has two of them, with one in the main dining room and other in the outdoor patio. The beer is piped from the keg rooms to the bars in the two spaces through overhead aluminum conduits. Four-paned windows in the keg rooms allow patrons close-up views.

Original concrete ceilings and columns set the interior space, which features a warm color palette and furnishings made from maple with a dark walnut stain. Original abstract artwork is found throughout the space, adding pops of color of excitement. The artist took cues from the Boston location, and added references to baseball in some of the pieces.


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JCPenney to implement complete suite of Oracle Retail applications

BY CSA STAFF

REDWOOD SHORES, Calif. — JCPenney will implement a complete, open and integrated suite of Oracle Retail solutions designed to streamline operations and improve the cross-channel customer experience. The department store retailer will deploy applications in a host of critical areas, including merchandising, supply chain and store operation, to support its transformation initiatives.

“In order to become America’s Favorite Store, JCPenney must simplify our processes and our technology infrastructure to deliver the best possible customer experience,” said Ron Johnson, CEO, JCPenney. “A critical step on this journey is providing our team with better access to the information they need to make strategic business decisions, drive performance and exceed customer expectations.

The retailer will implement Oracle Retail applications for merchandising operations management, merchandise planning and optimization, supply chain planning and execution, and Oracle Retail’s stores solutions to simplify processes, reduce layers and equip business teams to better shape assortments and respond faster to customer preferences.

To help drive performance throughout the business, the chain will deploy Oracle Retail’s merchandising analytics business intelligence application, designed to provide merchants and planners with real-time, mobile insight to item and category performance, including key metrics such as inventory position, sales, stock ledger, cost, forecast and promotions.

“We need an IT foundation that delivers real-time, mobile access to accurate information throughout the organization,” said Kristen Blum, chief technology officer, JCPenney. “We selected Oracle based on its deep retail functionality and the fact that it is proven to handle the volumes of transaction, customer and business data generated by a large organization. Together, we will deploy modern merchandising, planning, supply chain and store systems to help us deliver a seamless and engaging customer experience.”

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Teenage Mutant Ninja Turtles crawl out of the sewer and into Toys’R’Us

BY CSA STAFF

WAYNE, N.J. — Toys"R"Us, Nickelodeon and Playmates Toys have a potential cash cow on their hands with the revamped "Teenage Mutant Ninja Turtles" CG-animated series and corresponding line of action figures, vehicles, role play items and playsets. The series premieres Saturday, Sept. 29, at 11:00 a.m. (ET/PT) with a one-hour special event. The toys, developed by Playmates, is available in stores and online.

“Nickelodeon has a hit on its hands with this relaunch of Teenage Mutant Ninja Turtles, and we fully expect kids to be clamoring to play with their favorite heroes in a half shell,” said Lisa Harnisch, VP, general merchandise manager for Toys“R”Us, U.S. “We worked closely with Nickelodeon and Playmates Toys to create Teenage Mutant Ninja Turtles merchandise and be able to offer these items in our stores so fans can experience the magic of ‘Turtle power’ even before the show airs.”

Like so many reboots of popular 80’s and 90’s children’s television shows and movies, the new Turtles show and toy line will appeal to parents who grew up watching them and have a sense of nostalgia that can share with their children.

The new Teenage Mutant Ninja Turtles line is currently displayed within a dedicated space at each Toys“R”Us store. Designed to look like the Sewer Lair of the Ninja Turtles, the area features images of all four Teenage Mutant Ninja Turtles above a grey brick wall that opens into an image of a sewer pipe. Lined with piping to evoke a realistic sewer feel, the area will be expanded once again as more of these products begin to arrive in Toys“R”Us stores in August.

“We’re excited that Toys“R”Us is rushing Teenage Mutant Ninja Turtles toys to their shelves, proving the strength of ‘Turtle Power’,” said Manuel Torres, SVP global toys, Nickelodeon Consumer Products. creating the atmosphere of the Ninja Turtle’s sewer lair in their stores makes it look like the Turtles are leaping out of our TV series and into kids’ hands.”

The retailer has also launched a dedicated online site that features downloadable content for Turtle fans, including wallpapers and coloring sheets. Additionally, kids can preview videos of Nickelodeon’s Teenage Mutant Ninja Turtles TV show.

Fans of the Toys“R”Us Facebook will also get “Turtle Time” when they visit Facebook.com/Toysrus with trivia, product information and more about the Teenage Mutant Ninja Turtles posted on the company’s wall.

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