A cool store from a cooler (literally) and drinkwear company, Yeti’s first physical outpost celebrates the fast-growing brand, which is known for standing up to the harshest conditions.
The 8,000-sq.-ft. flagship seeks to inspire visitors to go out and enjoy the wild — a core tenant of Yeti — through experiential installations that immense customers in the outdoors. More than a store, the space includes an indoor-outdoor bar, a stage for live events, and a product customization counter where shoppers can personalize their Yeti gear.
Displays, exhibits and video bring the brand to life. The eye-catching showpieces, which include a 750-lb. stuffed bear, a grill once owned by the founder of the famed Franklin Barbecue, and several decorative sharks suspended from the ceiling, are all intended to showcase the brand as a go-to for outdoor enthusiasts. Yeti historical artifacts, including prized possession from the 12-year-old company’s colorful founders, are also found throughout.
The store design process was a collaboration between Yeti brand agency McGarrah-Jessee, architecture firm Lake|Flato, and retail design firm lauckgroup.
"Together with Yeti’s expert marketing team, our group brought the brand to life with a host of immersive experiences that embody Yeti’s 'never settle' philosophy,” said Stephanie Long, associate principal at lauckgroup.
Update on Amazon’s drive-through grocery store concept
Amazon’s drive-through grocery store in Seattle is beginning to come more into view.
USA Today reported that Amazon has applied for a liquor license for the store, which the Internet giant has yet to comment on.
According to the report, which cited city planning documents, it appears that the store will have few shelves, if any, of food and other items to choose from. All ordering will be done online.
Customers who have pre-ordered online, will drive by during a specific 15-minute to two-hour window and have their groceries delivered to their cars. Walk-in customers will order from on-site electronic tablets and then wait in the "retail room" for their order to be brought to them, the report said.
Geek Wire reported that construction workers are making progress on the building site, which now includes a “mysterious wrapped object attached to a pillar.”
Photos of the site are included in the Geek Wire report.
Brand reinvention in the spotlight at SPECS/2017
In today’s competitive retail environment, no brand can afford to stay still.
Two top brands — one a national giant and the other a regional powerhouse — will give attendees at SPECS/2017 a behind-the-scenes look at how a brand can be reinvented through store design.
Cumberland Farms, a 600-store convenience store chain, will discuss how it is updating its locations with a sleek new design.
And the world’s largest car rental company, Hertz, will show how it is laying high-tech and high-service to keep its brand fresh — and ahead of the competition.
For more information, go to specsshow.com.