MARKETING/SOCIAL MEDIA

YottaMark adds personalized features to ShopWell app

BY Dan Berthiaume

Redwood City, Calif. – YottaMark Inc. has enhanced its ShopWell food nutrition app with weekly healthy eating advice from registered dietitians, personalized to the user’s dietary goals. In response to member feedback, the ShopWell scoring algorithm has also been enhanced to include support for shoppers with vegetarian and vegan diets, and individuals trying to avoid corn.

The app provides personalized nutrition advice and product recommendations by scanning a UPC barcode from a product label. ShopWell’s algorithms calculate food scores based on the user’s age, gender and dietary goals, such as lowering blood pressure, as well as dietary preferences.

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MARKETING/SOCIAL MEDIA

Wendy’s names Domino’s exec as marketing VP

BY Dan Berthiaume

Dublin, Ohio – Brandon Solano, 43, has been named senior VP of marketing of The Wendy’s Company. Solano will report to Wendy’s chief marketing officer Craig Bahner and will lead the company’s brand marketing efforts.

Prior to joining Wendy’s, Solano served three years as VP of franchise development at Domino’s, leading retail store expansion, global retail re-imaging and franchise recruiting. From 2008 to 2011, Solano spearheaded product innovation at Domino’s. Prior to Domino’s, Solano served as marketing director for The Hershey Company.

Solano also has held marketing positions with Procter & Gamble, the Kellogg Company and Newell Rubbermaid.

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News

Board changes at Sears Canada

BY CSA STAFF

Sears Canada has added EVP and operating chief Klaudio Leshnjani to the board of directors, following the sudden passing of H Ronald Weissman.

Weissman has served as a member of board since Nov. 2013 and was a member of the audit committee.

Leshnjani held several executive positions with the company, including EVP, chief administrative officer and general counsel, EVP, financial and home services, human resources, general counsel and corporate communications and SVP and general counsel.

"On behalf of the board of directors, I offer Ron’s family our deepest sympathy and want to let them know how appreciative we are for his contribution to Sears Canada," said William C. Crowley, chairman of the board. "He achieved many significant accomplishments during his life and will be greatly missed by his colleagues on the board."

Sears Canada is a multichannel retailer with a network that includes 176 corporate stores, 229 Hometown stores, more than 1,400 catalog and online merchandise pickup locations, 96 Sears Travel offices and a nationwide repair and service network.

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