News

Z Gallerie deploys Oracle Commerce to improve online conversion, basket size

BY Marianne Wilson

Boston — Furniture and home décor retailer Z Gallerie has deployed Oracle Commerce to improve conversion and basket size.

In August 2013, Z Gallerie went live with Oracle Commerce, resulting in more relevant content, improved navigation and better ease-of-use regardless of the device customers use to access the site. The full implementation was completed quickly and sales from on-site search have dramatically increased.

Using the solution, the retailer has expanded the products available on its e-commerce site and delivered better content, improved navigation and ease-of-use for store associates and customers alike. As a result of the Oracle Commerce deployment, Z Gallerie has seen a strong rise in sales on items searched.

“We’re seeing a lot more engagement on our category pages. Prior to implementing Oracle Commerce, only 40 percent of our visitors would hit a product page. That number has increased significantly leading to more site conversions and increased sales,” said Kerem Ozkay, eCommerce marketing analyst, Z Gallerie.

Z Gallerie worked with Cirrus 10, a Gold-level member of Oracle PartnerNetwork, to go live rapidly on Oracle Commerce. The retailer already was using Oracle Database throughout its enterprise before expanding the footprint with Oracle Commerce. The recent implementation offers the potential for integration with other Oracle solutions in the future.

“Everyone has been talking about omni-channel, and that’s something we embrace as well. Oracle is the right choice because we strive to bring the web, the tablet, the mobile phone, and the in-store experience together for our associates and our customers,” said Howard Kolodny, CIO, Z Gallerie.

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FINANCE

Report: Bribe probe cost Wal-Mart $439 million

BY Staff Writer

New York — Wal-Mart Stores spent $439 million during the past two years to investigate the possible payment of foreign bribes, Bloomberg reported, making it ranks as one of the most expensive probes in U.S. history.

Wal-Mart spent $282 million in the fiscal year ended Jan. 31 and $157 million the previous year, and expenses will continue to rise, according to an annual report filed March 21. On Feb. 20, Wal-Mart projected FCPA probe and compliance costs would be $200 million to $240 million for fiscal 2015.

“While we believe that it is probable that we will incur a loss from these matters, given the ongoing nature and complexity of the review, inquiries and investigations, we cannot reasonably estimate any loss or range of loss that may arise from these matters,” according to the filing, Reuters reported.

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FINANCE

Merchant Warehouse acquires Opticard

BY Staff Writer

New York — Merchant Warehouse, a leading provider of payment technologies, has acquired Opticard, a provider of gift and loyalty programs.

Through this acquisition, Merchant Warehouse will offer deeper mobile and digital engagement opportunities for small and mid-sized businesses through an expanded suite of gift, loyalty and prepaid programs.

"Loyalty is truly centered around the customer experience; every customer counts, but it’s the ones that keep coming back that are vital to any business. This is where we excel — providing the right type of loyalty program or prepaid cards for businesses to better attract, engage and retain customers," said Troy Smith, GM, Opticard.

Opticard’s prepaid offerings, including both gift card and loyalty programs, are designed to meet the unique needs of every retailer, enabling them to build lasting relationships with their customers, while simultaneously encouraging them to return and spend more. Merchant Warehouse plans to continue to invest in the Opticard platform to advance the suite of service offerings to new and existing resellers and retail customers.

"Prepaid offerings shouldn’t be complicated for the merchant or the consumer. It’s really about delivering experience and value, and when done right, driving customer retention and business growth. That’s why the next step in mobile innovation is transitioning the traditional gift, loyalty and prepaid options into digital formats," said Henry Helgeson, CEO, Merchant Warehouse. "Bringing these capabilities to mobile devices ensures consumers never have to worry about leaving coupons, gift cards or even their loyalty cards at home; they’ll always be easily accessible and usable through their phones."

Opticard employees will join the Merchant Warehouse team. Opticard will continue to operate independently and will remain in its current location.

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