OPERATIONS

Zale appoints GM of Piercing Pagoda kiosk division

BY Staff Writer

Dallas — Zale Corp. said Tuesday that it has named Jamie Singleton as senior VP and general manager of Piercing Pagoda, effective March 27.

Singleton is charged with overall responsibility for the company’s kiosk business and will report to Theo Killion, CEO.

Singleton most recently served as senior VP business expansion at CPI Corp.

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OPERATIONS

Wifarer and Prudential Center partner toward mall-based marketing

BY Staff Writer

Boston — Wifarer said Tuesday that it has partnered with Boston’s Prudential Center to deliver promotions and deals to customers based on their location inside the shopping center, as well as to provide insights into visitor traffic and venue usage.

Wifarer’s indoor positioning technology uses a venue’s WiFi infrastructure to pinpoint the inside location of a user’s smartphone within four and a half feet and without burdening large venues with extraneous hardware, infrastructure or extra WiFi needs.

The app is available for free on both Android and iPhones. Once it is launched, the technology identifies the location and automatically shows the venue’s interactive map and content. When the user taps an endpoint, Wifarer draws a path on the map between the current location and the selected destination.

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Moosejaw teams with Linea-pro to enhance customer service

BY Staff Writer

Arlington Heights, Ill. — Outdoor gear and apparel retailer Moosejaw said Tuesday that it has adopted the Linea-pro from Infinite Peripherals, in conjunction with Apple iPod touch 4th generation devices, to perform customer checkout from anywhere in its stores.

Adding a 1D or 2D barcode scanner and magnetic stripe reader to an iPhone or iPod touch, the Linēa-pro, along with software applications like the Crossview point of sale system that Moosejaw uses, creates a mobile, handheld POS device that leads to faster transactions, greater customer interaction, higher conversion and more floor space.

“The Linēa-pro has allowed us to increase the speed of our customer service without additional staff or bulky POS machines, and the staff and customers love the experience,” said Eoin Comerford, senior VP marketing and technology for Moosejaw.

“It has really helped us to engage directly with our customers on the sales floor, as well as show them alternative products from our online store,” added Comerford.

Working with a mobile POS application, the Linēa-pro also can conduct inventory operations and corporate communications, as well as access the Internet and Intranet. Such POS applications can accept customer signatures, and purchase receipts can be wirelessly printed or e-mailed.

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