REAL ESTATE

Zara selects Schimenti Construction to build Manhattan flagship

BY Staff Writer

Ridgefield, Conn. — Spanish fast-fashion retail giant Zara has chosen Schimenti Construction Co. to build its new flagship at 666 Fifth Avenue in Manhattan. The 39,000-sq.-ft. store is located in the former home of the NBA Store.

“We have begun the first phase (demolition and structural work) of the project which has included lowering the second floor to provide a higher ceiling and installing new steel beams,” said project executive Joseph Schimenti.

In addition to the two above ground sales floors, the store features a 20,000-sq.-ft. lower-level sales floor.

The first phase is of the project expected to be completed in September. The second phase (interior and exterior construction) to be completed in early 2012.

The second phase will include a new facade with extensive glazing, a precast stone structure, and extra large windows will be constructed during this phase giving the store an exciting exterior. New elevators and escalators will also be installed during the second phase.

Other key players in the project include AEdifica, the Montreal-based architecture and design firm.

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OPERATIONS

IHL report details growing use of tablets and impact on POS

BY Marianne Wilson

New York — More than four million tablets will be used in retail by 2015, according to IHL Group. The group’s new report, “Mobility: A Gutenberg Moment for Retail, A Threat to POS,” has forecasts for rugged handhelds, consumer handhelds (i.e., iPhones, iPod Touch), and tablet computers to be used at store level from now until 2015 in North America.

Some of the key highlights include:

  • While many would suggest that rugged handhelds will just get replaced by lower priced consumer devices, this will not be the case as this market will rise close to 30% over the next four years through more competitive offerings.

  • Shipments of nonrugged small format handhelds will increase 400% from 2010 to 2015.

  • By 2015, more than 2.7 million tablets a year will be shipped for use in North American retail/hospitality, fundamentally changing some segments.

  • All of these handhelds will have a dramatic impact on traditional POS shipments over time, reducing overall POS shipments by 11% in 2015 and in some segments as much as 20% from previously forecasted volumes.

For more information or to purchase the report, go to IHLservices.com.

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News

In-store marketing gets a new taste at Albertsons

BY CSA STAFF

SAN DIEGO, Calif. — Consumers are busier than ever and are inclined to spend as little time shopping for groceries as possible, so attracting them enough to stop and sample a new product is a challenge. Albertsons is looking to address that issue by teaming with Daymon Interactions, a consumer event marketing company, to develop a new in-house product sampling and event marketing program.

"A Taste of Albertsons" is designed to connect shoppers with vendors through personalized product sampling events, Daymon noted in a press release. The instore events began Oct. 1, and throughout the first year of operation, A Taste of Albertsons will be featured throughout the United States in Arizona, Texas, New Mexico and Colorado. According to the company, these events will focus on sampling, product launches, holiday promotions, meal-solutions and more. A dedicated sales staff will be on hand to engage customers as well.

“Through this new and dynamic shopping experience, we are able to better serve and bring more value to Albertsons and our vendor partners,” said Daymon Interactions business manager Denise Decker who will lead the Albertsons account. “Daymon Interactions has a fresh and engaging way to approach in-store events and I think shoppers will respond positively.”

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