BigCommerce launches unified hub for back-end e-commerce operations

Dan Berthiaume
Senior Editor, Technology
Dan Berthiaume profile picture
BigCommerce channel manager

A leading e-commerce platform is making it easier for retailers to manage their comprehensive omnichannel sales presence.

BigCommerce is introducing Channel Manager, a feature that provides retailers using its platform access to all native and third-party storefront integrations in a single location. These include marketplaces and advertising platforms such as Amazon, Facebook, Instagram, Google, and Wish.

With the new Channel Manager, retailers will be able to manage their full suite of existing storefront channels, including native and third-party sales channels, POS, and advertising feeds, all within a single destination. In addition, retailers will be able to utilize product information already stored in their BigCommerce catalog.

A dynamic approach will surface partner apps that best align to the individual retailer’s location and currency to provide the most relevant experience possible. Channel Manager will also enable retailers to take advantage of best-of-breed technology to launch progressive web app (PWA) storefronts within BigCommerce in minutes.

In addition, BigCommerce retailers selling on Wish can now leverage the Deliverr managed fulfillment service to get the exclusive Wish two-day delivery tag on their U.S. listings. Alongside Deliverr, the Wish provider page will also highlight integrations with partners CedCommerce and Feedonomics for improved marketplace listings, as well as other marketplace selling tools.

 “One of the central questions we strive to answer is ‘how do we continue to help our merchants grow and stay competitive in these ever-changing times?’, which is why we saw value in further contextualizing how our growing ecosystem of partners can help them sell through each channel,” said Jimmy Duvall, chief product officer at BigCommerce. “With this updated Channel Manager, BigCommerce remains the central hub for e-commerce operations, but does so in a way that helps merchants more easily manage their ever-growing omnichannel presence without adding operational complexity.”

BigCommerce retailers will get immediate access to Channel Manager and existing storefront integrations via the BigCommerce control panel.