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08/08/2022

The Body Shop builds on same-day delivery offering

Dan Berthiaume
Senior Editor, Technology
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Body Shop
The Body Shop is offering online delivery with Uber.

The Body Shop is expanding on a pilot with a well-known online delivery platform.

The global beauty brand is partnering with Uber Technologies Inc. to include almost all of its retail stores across the U.S. on the Uber Eats delivery platform. This expansion brings new locations to the Uber service and allows consumers in new cities in states including Illinois, Nevada, Georgia, Pennsylvania, Alaska, and Hawaii, to shop for The Body Shop products through Uber Eats.

This partnership builds on a 2020 launch that brought six pilot locations to Uber’s Uber Eats and Cornershop delivery apps, offering products from across the company's haircare, body care and skincare lines.  Beginning Wednesday, August 10, 2022, 75 The Body Shop stores will make more than 2,000 of the retailer's most popular items available for purchase on the Uber Eats app and delivered, on-demand, to customer doorsteps. Uber One loyalty program members will receive $0 delivery fees on all The Body Shop orders with a $15 minimum purchase.  

Since October 2021, The Body Shop has also been partnering with Instacart to enable same-day fulfillment of online purchases from all of its stores in the U.S. and Canada. Customers can place orders on the Instacart site and mobile app from the Body Shop’s full product assortment for delivery to their door in as fast as one hour. 

For all orders placed, an Instacart shopper will pick, pack and deliver the order within the customer’s designated timeframe, whether they choose to receive it in as fast as an hour or schedule their delivery in advance.

Meanwhile, The Body Shop’s expansion of its Uber delivery pilot into full rollout marks Uber's ongoing progression as an on-demand delivery platform. The company, which initially expanded from its core rideshare business into third-party online delivery with the launch of Uber Eats in August 2014, continues evolving its delivery service with the introduction of new offerings in the grocery space, as well as non-grocery services such as its one-stop “holiday hub” launched for the 2021 holiday season.

"Two years since The Body Shop pilot program with Uber Eats began, we're thrilled to expand our partnership to now offer reliable, fast, same-day delivery to all of our US customers, in 75 stores across the country," said Aliza Birnberg-Perruzzi, associate VP, marketing, U.S., The Body Shop. "Uber Eats allows us to continue to meet our existing customers changing shopping habits and grow our customer base by meeting the needs of the beauty consumer in the US today."

"When it comes to delivery at Uber, we strive to be able to get consumers whatever they want, when they want it - and that includes their beauty must-haves," said Christian Freese, head of new verticals for Uber Eats in the U.S. & Canada. "Beauty is an exciting space for us, and expanding with The Body Shop, a beauty industry staple for over 40 years, will allow us to bring on-demand cosmetic and personal care items to even more people across the country."