Intended to fill a shopping vacuum in Jerusalem, DC City will run free buses for customers.
While the numbers of malls continue to be winnowed in the United States, some corners of the world still desire some refined, indoor, comfort shopping.
That’s why Kass Investment Group this week opened the brand new, half-million-sq.-ft. DC City in Ma’aleh Adumim, Israel, outside Jerusalem. The 200-store mall is currently focused on home products, but will begin opening clothing stores in the coming weeks.
“In the center [of Israel], they have large malls where people can come and enjoy themselves, but Jerusalem doesn’t have anything on that level. There are 1.5 million people living within a 35-minute drive, but there isn’t a great mall here,” said DC City CEO Pnina Revach.
Revach expects to draw 20 million visitors a year to the property, which will run free buses to bring in customers from Jerusalem. Several restaurants and events are planned to keep the DC City bustling. More than 250 artists will entertain with art installations, juggling shows, music acts, and fashion shows.
“The entire area of Mishor Adumim will be transformed by the mall,” Revach said. “This is not just another mall. We have all the big names, including many international brands that don’t have a storefront anywhere else in Israel.”