Amazon apparel exec to head up zulily

5/22/2018
A 13-year Amazon veteran is set to take the helm of fast-growing online retailer zulily.

Jeff Yurcisin has been named president of zulily, effective August 15. Lori Twomey, who is currently serving as interim president of zulily, will continue as chief merchant, zulily, after Yurcisin’s arrival in August. Zulily is part of Qurate Retail Group, whose other brands include QVC, HSN, Ballard Designs, Frontgate, Garnet Hill, and Grandin Road.

Most recently, Yurcisin served as VP of Amazon Fashion's Private Brands business, where he helped launch dozens of brands across women's, men's and children's categories. Previously, as VP of Amazon Fashion, he led teams across men's, women's and kids/baby categories.

Before that, Yurcisin and served as general manager and CEO of Shopbop, a wholly owned, independently operated subsidiary of Amazon. He led Shopbop's rapid expansion in the U.S. and internationally. Among other accomplishments, he led new site re-designs, launched a men's business, and began offering free 3-day shipping worldwide

"Jeff has a strong track record of inspiring his teams to defy convention, find new ways to delight customers and drive growth," said Mike George, president and CEO, Qurate Retail. "With his passion for innovation in retail, Jeff is an ideal executive to build on zulily's momentum. In addition, Jeff will help us nurture and leverage the entrepreneurial spirit that makes zulily such an asset for the entire Qurate Retail Group."

The also announced the following:
-Mary Campbell, a 20-year QVC veteran, has been named chief merchandising and interactive officer, Qurate Retail Group, effective immediately.
-Aidan O'Meara has been named president, Qurate Retail Group International, effective July 2, 2018. He most recently served as group president, international at VF Corp,
-Tom Bazzone has been named president, Frontgate. He joins from TMB Group, a consulting firm he founded in 2011 to advise specialty retailers, their owners, and prospective investors on all aspects of retail.
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