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Amazon exec jumps to Neiman Marcus Group

BY Marianne Wilson

Neiman Marcus Group continues to ramp up its digital transformation with the hiring of an e-commerce executive — and former associate — to head up its luxury banner in Manhattan.

The retailer appointed Darcy Penick as president of Bergdorf Goodman, effective September 4, 2018. She will report directly to Geoffroy van Raemdonck, CEO, Neiman Marcus Group.

Most recently, Penick served as CEO of Shopbop, a subsidiary of Amazon.com, where she led the global ecommerce fashion business with a focus on enhanced customer engagement through daily fashion content. Penick began her retail career in 2000 at Neiman Marcus Group and held various merchandising roles across multiple categories at Neiman Marcus and Bergdorf Goodman. She joined Saks Fifth Avenue in 2006, and moved on to Shopbop in 2009.

“Darcy’s impressive leadership skills coupled with her success in digital and international retail make her the perfect choice to accelerate global growth at Bergdorf Goodman. I have every confidence that Darcy will partner with our very talented existing team to bring even greater luster to Bergdorf Goodman and continue to elevate the brand as one of the world’s most prestigious luxury retailers,” said van Raemdonck.

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Teen apparel retailer names new president

BY Deena M. Amato-McCoy

Pacific Sunwear of California (PacSun) has named a 12-year veteran as its new president.

The teen apparel retailer appointed Alfred Chang as president. He will report to Mike Egeck, CEO of PSEB Group, a new operating company composed of Eddie Bauer and PacSun.

Chang was most recently PacSun’s executive VP of men’s merchandising & design and chief brand officer. In this role, he managed all merchandising and design for the men’s division, as well as e-commerce and marketing for the company.

“Alfred is a passionate and innovative brand builder, and we are pleased to name him President of PacSun,” said Egeck. “His contributions to PacSun – including growing the men’s business, cultivating brand partnerships, and leading overall brand strategy – have been instrumental to PacSun’s recent success and have positioned the business well for future growth.”

Separately, PacSun also named Brie Olson as executive VP and chief merchandising officer for both men’s and women’s divisions, and Joel Quill was named VP of stores. Both executives will report to Chang.

The appointments coincide with the creation of the new PSEB Group. Golden Gate Capital established this new operating company for Eddie Bauer and PacSun, both companies which were acquired out of bankruptcy. Golden Gate bought PacSun out of bankruptcy in fall 2016. (In March 2017, CEO Gary Schoenfeld departed the chain, and James Gulmi, CFO of Genesco Inc. from 1996 to 2015, was named interim CEO.) Eddie Bauer was acquired by Golden Gate in 2009 at a bankruptcy auction.

The transaction, which is subject to certain closing conditions, is expected to close in the third quarter of 2018.

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Report: Walmart is on the hunt for a new marketing chief

BY Deena M. Amato-McCoy

Walmart’s U.S. chief marketing officer is stepping down for a new opportunity — at Sam’s Club.

Tony Rogers has been named chief member officer, a newly created role at Walmart’s wholesale club banner, Sam’s Club. He will begin his new role at the end of July. A new marketing chief at Walmart has not been named, according to Ad Age.

Rogers will report to Jamie Iannone, CEO of SamsClub.com, and executive VP of membership and technology, according to Talk Business & Politics.

Rogers began his career at Walmart in 2005, as senior director of brand strategy. He was later named VP of advertising, and three years later became senior VP of marketing. In 2014, he became chief marketing officer for Walmart China, and was named chief marketing officer for Walmart U.S. in 2016, according to LinkedIn.

He has also held various marketing positions at companies including PepsiCo, Gateway Computer, and The Pillsbury Company. Before moving over to marketing, Rogers was a senior financial analyst at Brinker International and a senior auditor at KPMG Audit.

During his tenure as Walmart U.S.’s marketing chief, Rogers spear-headed the consolidation of the company’s physical stores and e-commerce marketing teams into a single unit that was distributed across three cities, according to Ad Age.

In addition to focusing on membership insights and offerings, Rogers is eyeing an opportunity to increase the company’s e-commerce business, a move that will help the Sam’s Club better compete with Costco and Amazon, Ad Age reported.

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