C-SUITE

Charming Charlie makes three key executive appointments

BY Marianne Wilson
Charming Charlie, which emerged from bankruptcy protection in April, has made several changes at the executive level.
Rob Adamek, who has served as the company’s CFO since November 2016 has been promoted to COO. He will have responsibility for functions that provide operational support to stores, e-commerce, merchandising, and marketing.  In addition, he will have responsibility for legal, lease administration, indirect procurement, loss prevention, and facilities,
“Rob has played a critical leadership role through some of the most challenging times we have experienced as a company,” said Lana Krauter, CEO of Charming Charlie.  “He understands the culture of this business and what we are trying to accomplish, not just today, but years down the road.”
In addition, the retailer announced the appointment of Joy Garcia as senior VP and chief marketing officer. She replaces Sheila Field, who has served in the role on an interim basis since February 2018 and is transitioning to the Charming board.
Garcia was previously with Stage Stores where she was group VP of customer and brand marketing. She has also served as the director of marketing for Dell consumer and small business in North and South America, and led customer marketing efforts in a number of roles for Travelocity.
Finally, the company said that Jason Warr, VP of eCommerce, would also oversee the brand’s digital marketing efforts. Warr, who joined Charming Charlie in April 2018, previously spent more than 20 years with Sears, ultimately as a divisional VP and general manager for apparel and online marketing.
Houston-based Charming Charlie operates some 260 U.S. stores. It closed about 100 locations after filing for bankruptcy in December 2017.
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