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Dunkin’ Donuts taps former BJ’s exec for marketing role

BY Marianne Wilson

Dunkin’ Donuts has tapped a 20-year marketing veteran to head up its digital and loyalty marketing efforts.

The company announced the appointment of Stephanie Meltzer-Paul as VP, digital and loyalty marketing. She joins Dunkin’ Donuts after most recently serving as VP, member engagement and loyalty at BJ’s Wholesale Club. Previously, Meltzer-Paul was senior director of global loyalty marketing for Starwood Hotels & Resorts. She also served as director of marketing, loyalty & communications for American Express.

In her new role, Meltzer-Paul will lead the further development of Dunkin’s DD Perks loyalty platform, continue the expansion of its mobile ordering program, and further strengthen the brand’s strategic partnerships.

“Stephanie is a talented business leader who has excelled at delivering exponential customer growth, retention and revenue generation through best-in-class marketing strategies, and we are thrilled to have her head up our digital and loyalty marketing efforts,” said Tony Weisman, chief marketing officer, Dunkin’ Donuts U.S. “This is a very exciting time in the evolution of the Dunkin’ Donuts brand, and we believe Stephanie is exactly the right person to help us further engage with our customers, including building on the strength of our DD Perks program, one of the fastest growing loyalty programs in the quick-service restaurant industry.”

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