Etsy names new marketing head
Etsy Inc. is turning to an online food service veteran to oversee its marketing efforts.
The handmade and vintage goods e-commerce retailer has named Ryan Scott chief marketing officer, effective June 24, 2019. Most recently chief marketing officer of Slice, a digital marketplace for pizza ordering, Scott’s nearly two decades of marketing and e-commerce experience includes leadership roles at Grubhub (Seamless), SoulCycle, and Pond5.
In this newly-created position, Scott will have global responsibility for Etsy’s digital marketing, advertising, brand, communications, and market research and international growth initiatives. He will be based at Etsy’s headquarters in Brooklyn, N.Y., and report to CEO Josh Silverman.
At Slice, Scott was responsible for leading the end-to-end consumer experience, including product development, as well as growing brand affinity and user adoption. As chief marketing officer of SoulCycle, he expanded the brand into digital media and performance marketing, and held the position of co-CEO at Pond5, a marketplace for royalty-free media. While there, Scott rebranded the company and built its sales and marketing teams.
Previously, Scott spearheaded marketing and operations at Seamless as the company’s first chief marketing officer, repositioning the brand to consumers, including changing its name to Seamless, and driving mobile adoption and market expansion through its merger with Grubhub in 2013.
“Ryan is a true master of his craft, with a strong understanding of marketplace dynamics, deep technical expertise for driving customer acquisition and frequency and a passion for brand-building,” said Silverman. “He has a terrific track record building and developing world-class, high-performing teams. His skill set is ideally suited to telling the story of what makes Etsy so special through growth initiatives aimed at attracting and building deeper relationships with customers. We couldn’t be more excited to have Ryan join Etsy.”
“From my first conversations with Josh and the team, I was excited about the opportunity to help Etsy further grow its iconic, global brand,” said Scott. “Etsy enables creative entrepreneurs to connect with buyers worldwide. I’m excited about the great possibilities to come, specifically related to supporting Etsy’s transition to full-funnel marketing as a key lever of growth.”