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Exec appointments bolster Levi Strauss’ new divisions

BY Deena M. Amato-McCoy

Levi Strauss & Co. has named new leaders across two new divisions, as well as a new chief marketing officer.

The nation’s most iconic denim brand has promoted Marc Rosen to executive VP and president of its newly created direct-to-consumer division. He is replacing Carrie Ask, executive VP and president, global retail, who is leaving the company. Rosen, who previously executive VP and president of global e-commerce, will now be responsible for delivering a seamless consumer experience across both brick-and-mortar and e-commerce.

Prior to joining Levi Strauss, Rosen spend 15 years in various roles at Walmart. Most recently, he served as senior VP, global e-commerce, for Walmart e-commerce.

Levi Strauss also named Liz O’Neill to executive VP and president of product, innovation and supply chain, another newly created division. This new organization combines the key product functions of design, merchandising, product development and planning into a single team. It also further integrates supply chain into the consumer journey, and positions Levi’s to fully leverage emerging innovations, like the company’s Project F.L.X. jeans finish gin technology.

O’Neil, who was previously chief supply chain officer, will be responsible for the end-to-end view of the product lifecycle, from ideation to what ultimately shows up in stores and online, according to the company.

Prior to joining Levi Strauss five years ago, O’Neill was VP production and tech design at Gap Inc. Before that, product manager at Disney Stores. She was also a merchandiser at Abercrombie & Fitch, and an assistant buyer at Universal Studios.

The company also promoted Jen Sey to senior VP and chief marketing officer. Sey, who is responsible for research and marketplace insights, will report to Chip Bergh, company president and CEO.

Sey, a 19-year company veteran, was most recently chief marketing officer for the Levi’s brand.

In the wake of these changes, James “JC” Curleigh, president, global brands, will be leaving the company to pursue new opportunities.

“With these shifts, we are creating a ‘designed-for-the-future’ organization – one that is poised to take advantage of innovation and reflect how consumers shop,” Bergh said. “Levi Strauss & Co. has never been stronger, and we expect these actions to accelerate our momentum and position us to win for the long term.”

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Overstock.com exec joins Dick’s Sporting Goods

BY Marianne Wilson

Dick’s Sporting Goods has tapped a retail veteran as head up e-commerce and supply chain integration.

The retailer has named Vidya Jwala as chief e-commerce and supply chain officer. He will be responsible for the company’s digital integration of e-commerce and supply chain efforts.

Vidya joins Dick’s from Overstock.com, where he most recently served as senior VP of merchandising, supply chain, technology & customer service. Prior to joining Overstock in fall 2016, he was VP of merchandising & operations at Walmart Stores, where he held a variety of multi-channel roles in merchandising, supply chain, sourcing and operations in the U.S., Brazil, and Asia.

Vidya also held a variety of senior leadership roles at other key retailers, including Tractor Supply Company and Lowe’s.

“As we continue to add new digital technology to our organization, Vidya will ensure that our e-commerce capabilities and supply chain serves as a key differentiator, enhancing our customer service efforts,” said Laruen Hobart, president Dick’s. “His experience will be critical in our digital transformation, and we are thrilled to welcome him to the Dick’s family.”

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CVS Health exec to head up finance for home décor superstore

BY Marianne Wilson

At Home Group has appointed a new finance head.

The fast-growing value home-décor retailer named Jeffrey R. Knudson as CFO, effective Sept. 28. He succeeds Judd Nystrom, who is leaving At Home to explore other “early-stage growth opportunities,” the company said.

Knudson is currently senior VP, finance and retail controller at CVS Health. Previously, he served as VP of finance and accounting at CVS Caremark, director, treasury/mergers and acquisitions at Limited Brands, and previously director, mergers and acquisitions, at Express Scripts,

“Jeff’s strong finance and accounting experience and impressive track record at major retail and consumer companies will add considerable depth to the strong financial team we have in place,” said Lee Bird, chairman and CEO, At Home. “With 167 stores today and a long runway of growth ahead, we are excited to have Jeff on board to help drive the continued achievement of our strategic objectives.”

Commenting on Knudson’s departure, Bird said that he has been an integral part of At Home’s successful transition “from a privately held organization with less than 60 stores and $364 million in revenue, to a thriving public company that has nearly tripled in size.”

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