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Express taps Justice, Lane Bryant execs for two roles

BY Marianne Wilson

Express has appointed two retail vets to key roles in the company.

The fashion apparel retailer named Sara Tervo as executive VP and chief marketing officer. She joins the company from Justice, where she had been executive VP and chief marketing officer since 2016. Previously, she was executive VP of marketing for the Victoria’s Secret brand portfolio, and prior to that, she spent eight years in senior leadership roles across marketing, creative services and public relations for PINK.

Also, Express named Malissa Akay as executive VP and chief merchandising officer. She joins Express from Lane Bryant, where she had been executive VP and general merchandise manager since 2016. Previously, she was with Ralph Lauren where she held global merchandising roles from 2012 to 2016, and prior to that, she spent 13 years with DFS Group where she held positions across multiple categories.

Both appointments are effective September 9.

“Since joining Express in June, one of my highest priorities has been to assess the needs of the organization and build a strong leadership team,” said Tim Baxter, CEO, Express. “I am pleased to have Malissa and Sara take on these critical roles, as they are exceptional leaders with proven track records driving product and brand strategies that resonate with customers.”

Express operates more than 600 retail and factory outlet stores in the United States and Puerto Rico, as well as an online destination.

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