C-SUITE

Former McDonald’s exec to head up digital at Ahold

BY Marianne Wilson

Ahold Delhaize has a new digital head.

The global supermarket giant named Farhan Siddiqi as chief digital officer and member of the executive committee, effective January 28, 2019. Farhan will drive digital transformation and innovation across Ahold Delhaize’s local brands, focusing on loyalty, data analytics and personalization.

Farhan joins Ahold Delhaize from McDonald’s, where he most recently served as chief digital officer and led the restaurant chain’s digital transformation, including the launch of mobile commerce in 20,000 restaurants, a new mobile app and the upgrade of self-service ordering kiosks. He was also responsible for data analytics and extending customer relationship management capabilities.

Prior to McDonald’s, Farhan held several key leadership positions within Bank of America, Target and General Electric, where he focused on implementing successful customer loyalty programs, digital payment solutions, and launching strategic partnerships.

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