C-SUITE

GameStop shuffles executive leadership

BY Dan Berthiaume

GameStop Corp. is appointing several new C-level executives as part of organizational changes.

In what the video game retailer terms a continuation of ongoing transformation and efforts to drive growth, it is making appointments for three C-level positions. These include the newly-created roles of chief customer officer and chief merchandising officer.

James Bell, age 51, has been appointed as executive VP and CFO. Bell most recently served as CFO of Wok Holdings, Inc., the parent company of P.F. Chang’s, Pei Wei and True Food Kitchen restaurants, where he designed and led the company’s overall strategic plan and omnichannel digital transformation. Previously, he served as executive VP, CFO at RLH Corporation and Coldwater Creek Inc. Earlier in his career, he held senior finance roles at several consumer businesses, including Harry & David Holdings Inc. and The Gap.

Rob Lloyd, the company’s current COO, will depart after nearly 23 years with GameStop, effective July 3, 2019. As part of its new organizational structure, the company will eliminate the position of COO.

Chris Homeister, age 50, has been appointed to the newly created role of executive VP and chief merchandising officer, effective June 10, 2019. Homeister most recently served as president, CEO and a member of the board of directors of The Tile Shop. Earlier in his career, he held a number of senior roles at Best Buy, including senior VP, digital merchandising & strategic planning and GM and senior VP, Entertainment Business Group.

At GameStop, Homeister will be responsible for the company’s overall merchandise operations and strategy and all product and merchandising functions across all channels, including buying, planning, supply chain and logistics, and inventory allocation efforts.

Frank Hamlin, age 50, has been promoted to the newly created role of executive VP and chief customer officer. Hamlin has more than 25 years of experience in retail marketing, strategy, customer loyalty and e-commerce, and previously served as GameStop’s chief marketing officer. Prior to GameStop, he served as chief marketing officer of Tailored Brands, the parent company of Men’s Wearhouse, JoS. A. Bank and Joseph Abboud, and held various marketing and operations leadership positions of increasing responsibility at Guitar Center; E-Miles LLC; H.E. Butt Grocery; and Brierley & Partners.

In this newly created role, he will have responsibility for defining and driving the company’s overall customer-centric initiatives as it relates to marketing, customer loyalty, the omnichannel business, strategy and innovation.

The leadership team will report directly to George Sherman, who GameStop appointed as CEO in April 2019.

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