Hudson's Bay names chief marketing officer

Hudson's Bay Company has appointed a veteran retailer to be its chief marketer.

HBC named Milton Pappas as chief marketing officer, effective immediately. Pappas will lead the company's "marketing center of excellence," charged with executing the marketing strategies of HBC's North American retail businesses, which include Hudson's Bay, Lord & Taylor, Saks Fifth Avenue, Saks Off 5th and Gilt.

The retailer created the marketing COE earlier this year to centralize all-channel marketing development across all its North American retail businesses. It operates as an in-house agency and supports the execution of each business’s distinct marketing strategy with comprehensive campaigns that leverage best practices across the organization.

Pappas joined HBC in 2016 as senior VP, digital marketing. He has served as interim chief marketing officer since June 2017.

Pappas joined HBC from New York & Company where he served as chief digital oficer. Prior to that, he held senior leadership roles in marketing, digital and e-commerce at Nine West Group, Toys“R”Us, Inc. and Redcats USA.