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J.C. Penney names Guess exec to merchandising team

BY Dan Berthiaume

A 25-year merchandising and supply chain veteran will oversee women’s apparel at J.C. Penney Company.

The department store chain has named Victor Ejarque Lopez as senior VP, general merchandise manager for women’s apparel, reporting to Michelle Wlazlo, chief merchandising officer. He will join the company on June 10.

In this role, Ejarque Lopez will be responsible for overseeing and developing all of the company’s women’s apparel merchandising strategies and programs. He joins J.C. Penney from Guess, where he served as VP and general merchandise manager of global operations, overseeing the company’s merchandising, buying, planning, allocation, supply chain and logistics.

Prior to Guess, Ejarque Lopez was VP and general merchandise manager of women’s apparel and accessories for Kmart, managing a portfolio of 10 brands. He also spent 13 years with Stradivarius, an international women’s and men’s clothing fashion brand from Spain. Ejarque Lopez began his career at Polo and Co., where he spent 10 years as a business and production manager.

“I am delighted to welcome Victor to our team,” said Wlazlo. “His appointment fills a vital component of our merchandising leadership team, and we are eager to leverage his broad expertise in women’s apparel as we curate and develop sought-after brands and assortments to make J.C. Penney a preferred shopping destination for our customers. He will be an integral part of our senior leadership team as we create an inspirational experience for our customers at every touchpoint.”

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