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Lidl furthers commitment to U.S. with new chairman

BY Dan Berthiaume

German grocery conglomerate Lidl is increasing its focus on U.S. operations by naming Roman Heini as chairman of Lidl US.

Lidl named Roman Heini as chairman of Lidl US, effective March 1. Heini, who joined Lidl in October 2018, previously spent 18 years in various executive positions with German discount grocer Aldi, including joint managing U.K. director. He will relocate to Lidl’s U.S. headquarters in Arlington, Va., to collaborate with the management team led by U.S. CEO Johannes Fieber.

Heini will help oversee activities such as supporting and optimizing Lidl’s U.S. store operations, integrating 27 Best Market stores Lidl US purchased in New York and New Jersey, and the grocer’s ongoing expansion into new markets along the East Coast. Heini replaces Lidl international board member Michael Aranda, who served as U.S. chairman while based in Lidl’s German corporate headquarters and will assume new responsibilities on Lidl’s management board in Europe.

“Roman’s decision to relocate to our Arlington headquarters with this appointment underscores Lidl’s commitment to the U.S. and is a major step forward in positioning us for dynamic growth,” said Fieber. “I look forward to welcoming Roman to the U.S. and driving Lidl’s success together.”

“I am honored to have the opportunity to join the capable team at Lidl US and to contribute to our expansion in the United States,” said Heini. “I look forward to working closely with the team as we continue to tackle the priority projects of our U.S. business.”

Lidl operates about 10,500 stores in 29 countries. The company first established its U.S. headquarters in Arlington County, Virginia, in June 2015, and today operates more than 60 stores across nine East Coast states.

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