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Petco names new marketing head

BY Marianne Wilson

Petco has tapped a former Bank of America Merrill Lynch executive to head up its marketing and consumer engagement efforts.

The retailer announced it has appointed Tariq Hassan as chief marketing officer. Prior to joining Petco, Hassan served as senior VP, global brand strategy and head of marketing for wealth management at Bank of America Merrill Lynch.

Previously, Hassan held senior marketing roles at Hewlett-Packard and Omnicom. He served in global marketing roles and progressed through advertising assignments where he worked with notable brands including Pepsi, Gatorade, Frito Lay, Coors, Mars, Emirates, Cadillac, Mercedes-Benz, Johnson & Johnson and Visa.

“Tariq is a talented and proven leader with an extensive and impressive background helping world-class global brands harness and leverage insights in order to build lasting relationships with their customers,” said Petco CEO Ron Coughlin. “I’m confident his vision, leadership, consumer understanding, incredible communication skills and experience will have an immediate impact on the organization as we continue to transform our business.”

Petco operate more than 1,500 Petco and Unleashed by Petco locations across the U.S., Mexico and Puerto Rico.

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Kirkland’s names new CEO

BY Marianne Wilson

Fast-growing home décor retailer Kirkland’s has tapped a Crate & Barrel executive as its next leader.

The company named Steve “Woody” Woodward as CEO, effective October 22. He succeeds acting CEO Mike Cairnes, will be promoted from his previous position of executive VP to president in addition to resuming his previous role as COO.

Woodward joins Kirkland’s from Create and Barrel, where he is currently president and chief merchant. Since joining Crate and Barrel in 2015, he has been responsible for all aspects of merchandising, including sourcing, product design and assortment selection for the global omni-channel home furnishings retailer.

Prior to Crate & Barrel, Woodward was senior VP of licensed watches and jewelry for Fossil, where he was head of the Michael Kors watch and jewelry business. He has also served as executive VP and general merchandise manager of The Bombay Company, CEO of Illuminations and VP of Pier 1 Imports.

“Woody is a world-class merchant who has been instrumental in the success of iconic brands and retailers in the home furnishings and fashion industries,” said Wilson Orr, chairman, Kirkland’s. “His skillset, proven record as a merchant leader and plan for realizing the true potential of our company will complement Mike Cairnes’ abilities as a highly effective leader and operator. We have a deep, experienced team at Kirkland’s, and this new leadership will help us build on recent momentum in the stores as well as investments in supply chain and buy-online-and-pick-up-in-store that can support profitable long-term growth.”

Kirkland’s currently operates 431 stores in 37 states as well as an e-commerce website.

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Bonobos CEO steps down, retains role at Walmart

BY Deena M. Amato-McCoy

The chief executive at Walmart’s men’s clothing retailer may be stepping down, but he’s not leaving the discounter entirely.

Andy Dunn, founder and CEO of Bonobos, and senior VP of digital consumer brands at Walmart, has resigned as the men’s clothing retailer’s CEO. He has also appointed Bonobos co-president and chief marketing officer Micky Onvural to take the helm. Onvural joined Bonobos two years ago as chief marketing officer. She also served as VP of consumer marketing at online real estate listings company Trulia, and senior manager of global brand development at eBay, among other positions.

Dunn may be stepping away from Bonobos’ day-to-day operations, however he will retain his position as senior VP of digital consumer brands at Walmart. He will also hold his position as leader of the board for Bonobos.

“By having the [company] founder as the chair who is focused on it, the CEO is freed up to be that much better at running the day-to-day. This then gives the chair time to think strategy and vision for the long term,” Dunn said in a letter on LinkedIn.

During his tenure at Bonobos, Dunn reported that he has “juggled three jobs, including founder, CEO, and chair of the board.” He still plans to keep multiple proverbial balls in the air as moves into a new phase of positions at Bonobos that range from the “No. 1 ambassador for the company” and the “voice for the customer” to “chief cheerleader and scorekeeper,” among other supportive leadership roles, he said.

Dunn founded Bonobos in 2007 with a signature line of expertly-fitted men’s pants. Bonobos has expanded its offerings over the years to include a full range of menswear, including outerwear. Dunn has spent 11 years steering the company’s evolution, including the brand’s offline expansion. The company operates 23 “Guideshop” locations nationwide, offering shoppers the opportunity to see and try on the clothing in-person before placing an order on the company’s website – which can be completed on-site or at home. Customers can also take advantage of the on-site stylists for wardrobing advice.

In addition, Dunn also launched golf apparel brand, Maide, under Bonobos, in 2013. In June of 2017, Walmart acquired Bonobos for $310 million.

“No founder is CEO of their company forever. At some point, you have to plan for succession. Or the universe will plan it for you,” Dunn said. “I am grateful to reflect on the founder journey and its elating, arduous, overwhelming and wonderfully surprising road.

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