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Petco names new marketing head

BY Marianne Wilson

Petco has tapped a former Bank of America Merrill Lynch executive to head up its marketing and consumer engagement efforts.

The retailer announced it has appointed Tariq Hassan as chief marketing officer. Prior to joining Petco, Hassan served as senior VP, global brand strategy and head of marketing for wealth management at Bank of America Merrill Lynch.

Previously, Hassan held senior marketing roles at Hewlett-Packard and Omnicom. He served in global marketing roles and progressed through advertising assignments where he worked with notable brands including Pepsi, Gatorade, Frito Lay, Coors, Mars, Emirates, Cadillac, Mercedes-Benz, Johnson & Johnson and Visa.

“Tariq is a talented and proven leader with an extensive and impressive background helping world-class global brands harness and leverage insights in order to build lasting relationships with their customers,” said Petco CEO Ron Coughlin. “I’m confident his vision, leadership, consumer understanding, incredible communication skills and experience will have an immediate impact on the organization as we continue to transform our business.”

Petco operate more than 1,500 Petco and Unleashed by Petco locations across the U.S., Mexico and Puerto Rico.

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