Specialty grocery retailer promotes exec to lead merchandising team

BY Deena M. Amato-McCoy

The Fresh Market has a new merchandising chief.

The specialty grocery retailer has appointed Rich Durante as chief merchandising officer. Durante will oversee all of retailer’s buying activities, and develop strategic purchasing plans for merchandising, product innovation and product quality throughout all stores.

He was previously executive VP of Midwest and Southeast merchandising for company, responsible for merchandising departments and private label programs within these regions. However, that is just a small piece of Durante’s more than 39-year tenure in the grocery industry.

Prior to joining The Fresh Market, Durante was president and COO of AG Supermarket Holdings, which operates Kings Food Markets, Balducci’s Food Lover’s Market, and Balducci’s On the Go Café. He has also held roles of increasing responsibility at Kings Super Markets, where he successfully led merchandising, operations, marketing and engineering teams.


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