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Vitamin Shoppe names new merchandising, marketing chief

BY Deena M. Amato-McCoy

A retailer that specializes in nutritional products tapped a 30-year retail veteran to head up its merchandising and marketing efforts.

The Vitamin Shoppe named David Mock as its executive VP, chief merchandising and marketing officer, effective July 30, 2018. He has been serving as a consultant to the company since January.

Mock brings three decades of merchandising experience to the position. Most recently, he served as president of D Mock Retail Rebuild Ltd. Prior to that, he was chief merchandising and marketing officer for Earth Fare.

Mock also served as senior VP merchandising, global sourcing and innovation officer for Canadian Tire Retail, as well as senior VP merchandising, hardlines, consumables, pharmacy, haba/cosmetics for Zellers. He also held various positions at Loblaw Companies Limited, with his last position being senior VP food merchandising and marketing.

“We are delighted to have Dave join the Vitamin Shoppe leadership team,” said Alex Smith, chairman of the Vitamin Shoppe. “He is a talented and experienced retail executive with significant experience in retail transformation and a proven track record of successfully implementing strategies and rapidly turning around retailers driving top line growth and improved profitability. We look forward to working with Dave as we continue building on the transformational work that is underway.”

The appointment comes on the heels of the retailer appointing Sharon M. Leite as its new CEO, effective August 27, 2018. She will also become a member of the board. Most recently, Leite served as president of Godiva Chocolatier in North America, a position she has held since October 2017.

The Vitamin Shoppe conducts business through more than 775 company-operated retail stores under The Vitamin Shoppe and Super Supplements retail banners, and through its website.

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