Claire’s to drive store growth with analytics

Marianne Wilson
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Claire’s Stores will deploy custom analytics solutions to support its expansion in Europe. 

The tween and teen accessories retailer has expanded its partnership with Intalytics to include analytics in support of driving new store growth in Europe. Intalytics will develop customized sales forecasting models that will serve as the foundation for identifying new store deployment opportunities across the continent.

“While Claire’s has a significant footprint of stores in Europe today, we believe there is runway for further growth and expansion,” said Michael Schwindle, CFO Claire’s. “Intalytics has proven to be an invaluable partner to Claire’s in the U.S., and we are excited for them to begin work in support of our growth strategies abroad.”

“We have enjoyed working closely with the Claire’s team to develop custom analytics solutions in support of their domestic market strategies,” said Dave Huntoon, managing director at Intalytics. “We are excited to expand our partnership with them outside of North America and look forward to furthering our support of their business on a global scale.”

Claire's Stores operates under two brand names: Claire's and Icing. Claire's Stores, Inc. operates approximately 2,500 owned and 8,000 concession stores in17 countries throughout North America and Europe. The company also has more than 300 franchised locations, primarily in the Middle East and South Africa.