David’s Bridal to host first-ever warehouse sale; says brides are happier

The nation's largest bridal retailer is holding what it said will be its biggest sale ever, and also reporting on bridal customer attitudes as the COVID-19 pandemic continues.

David’s Bridal’s first-ever $99 and Under Warehouse Sale will offer deep discounts on thousands of the retailer's most popular styles up to 80% off. All bridal gowns will sell for $90, occasion dresses for $20, shoes and accessories for $5.

The sale is open to the public on Friday, Sep. 24 from 12–5 p.m., Saturday, Sep. 25 and Sunday, Sep. 26 from 9 a.m.–5 p.m. All frontline workers, icluding  police, fireman, teachers and nurses,  can receive early access to shop on Friday from 9–11 a.m. with a valid ID. The first 100 frontline workers will receive a goodie bag filled with surprises, while supplies last.

The event will also include giveaways and prizes throughout the weekend. Attendees can enter into a raffle to win a brand-new car and participate in “all you can grab” 30-second shopping sprees at select times during the three-day event. The sale will also serve as a donation location for Operation Deploy Your Dress. Customers can bring a new or gently used dress for donation to honor and support military servicewomen and military spouses.

"We are thrilled to be hosting our first-ever warehouse sale," said Jim Marcum, CEO,  David's Bridal. "As we continue to see weddings, girl's night outs, and other celebrations back on the calendar, we wanted to provide our customers with a fun pop-up experience to shop thousands of dresses, accessories, and shoes we have in our extensive inventory. These are stunning styles for all occasions at deeply discounted price points. The $99 and Under Warehouse Sale is a great opportunity to get out, have fun, and fill your closet with new styles for life's most magical events."

David’s Bridal also recently surveyed customers about their attitudes toward their upcoming weddings. The latest “Pearl Report” shows that bridal happiness rose to 72% from 58% during the first six months of 2021. However, 16% of brides are unsure of their wedding dates and 42% of bridesmaids are concerned with the wedding being postponed.

[Read More: 2021 will be a big year for weddings – with a few adjustments]

One in three brides, compared to one in five the previous month, have seen a bump in COVID-19 affecting wedding decisions. Bridal gown budgets showed a large amount of variation. Twenty-three percent of brides are spending $500 or less on their gown, while 20% are spending $500 to $1,000. Another 14% are spending $1,000 to $1,500, and 15% are spending $1,500 to $2,000, while 17% are spending $2,000 to $2,500.

In addition, more than half of brides plan to spend more than $150 on accessories. Almost half of brides buy their dress within six months of the wedding. October is still the most popular wedding month.

David's Bridal operates more than 300 stores located across the U.S., Canada, U.K., and franchise locations in Mexico.