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02/24/2020

David’s Bridal reassures customers about dress orders in wake of coronavirus

Marianne Wilson
Editor-in-Chief
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David’s Bridal

David's Bridal is promising customers their dresses will arrive in time for the big day.

In the wake of reports that the coronavirus outbreak will slow shipments of wedding dresses (China is a leading supplier of wedding gowns), the retailer announced on Monday that its orders have not been impacted by the coronavirus and will arrive before customer event dates. David's Bridal said that all of its factories — about half of which are in China — are open for business and none of its employees have been reported ill due to coronavirus.

"We know how stressful a delayed order can be to a bride, so I'm here to unequivocally say that every customer will have the dress of her dreams in time, before her event date,” said Jim Marcum, CEO of David's Bridal.

The company cited its proprietary supply chain and broad selection of in-store and distribution center inventory as putting it in a unique position to be able to guarantee customer orders. The retailer said it has more than 300,000 bridal gowns and a broad assortment of bridesmaid's dresses available for customers to shop and take home immediately, which sets it apart from every other bridal boutique and wholesaler. Additionally, the company plans to continue air-freighting gowns as needed to ensure customer orders arrive for the customer's event.