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Jeweler is ready to personalize in-store experiences

BY Deena M. Amato-McCoy

A new in-store platform will give Helzberg Diamonds’ associates more insight into customers’ needs and available inventory.

The jeweler completed an upgrade of its point-of-sale platform. The new architecture, the Oracle Retail Xstore Point-of-Service solution, is modernizing Helzberg’s infrastructure, and allowing the company to focus on strategies that better support store operations and deeper customer interactions.

In addition, Helzberg integrated Oracle’s order broker solution, which gives access to real-time inventory, and the company’s customer engagement module, which presents a single, real-time view of customers across all channels. All three solutions are working in concert to drive revenue growth across more than 200 Helzberg stores throughout the United States.

“The Oracle solutions enable our store associates to consult with shoppers throughout the store. The vision is to make it easier to complete transactions and allow customers to interact with us on their terms,” said Jeff Rohr, CIO, Helzberg Diamonds. “The Oracle Retail Xstore Point-of-Service interface is intuitive for store associates helping to provide a seamless sales experience for customers, which is a priority for us.”

The jeweler will continue integrating its Oracle Retail technology with third party solutions to support a unified shopping experience across their brand, according to the company.

 

 

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Publix adds another location for natural foods format

BY Marianne Wilson

Publix Super Markets announced a third location for its revamped organic and natural foods store concept.

The supermarket retailer said it will open a 25,000-sq.-ft. GreenWise Market in Lakeland, Florida, which is the home of Publix’s corporate offices. A projected opening date has yet to be determined.

“Our new GreenWise Market concept celebrates specialty, natural and organic foods, and we think foodies and health-conscious customers alike will love what the store will offer,” said Kevin Murphy, Publix senior VP of retail operations. “We’re especially excited to announce a location in our home town.”

Publix in 2017 announced plans to reignite its GreenWise store concept, with the first location due to open in Tallahassee, Florida, in late September 2018. The store is currently under construction.

The second GreenWise Market is under construction in Mount Pleasant, South Carolina, with an expected opening in early 2019. Publix continues to look for additional GreenWise Market locations throughout its operating area.

Publix launched the GreenWise format in 2007, and currently operates three stores under the banner. But it has not opened a new GreenWise location since 2008.

Publix has 1,171 stores in Florida, Georgia, Alabama, Tennessee, South Carolina, North Carolina and Virginia.

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Famed retail entrepreneur to keynote SPECS 2018

BY CSA Staff

Chain Store Age’s annual SPECS Show will open its 54th annual conference with a keynote address by Marcus Lemonis, the prolific retail investor, entrepreneur and star of CNBC’s hit reality series, “The Profit.”

Lemonis will take the stage at SPECS on Monday, March 19, 2018, at 8 a.m. He will explore the role that brick-and-mortar stores play in today’s marketplace, and how to drive growth, elevate the customer experience, and improve business processes.

Lemonis is CEO and chairman of Camping World, America’s number one retailer of RVs, camping accessories, RV maintenance and repair. Over the years, he has added additional retail ventures to his portfolio, including several fashion apparel banners under his Marcus Lemonis Fashion Group. Lemonis’ passion for business landed him the starring role on CNBC’s, “The Profit,” where he provides his expertise to struggling small businesses around the country.

SPECS will be held March 18-20 at the Gaylord Texan in Grapevine (Dallas), Texas. To review the agenda and to register, click here.

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