Jeweler is ready to personalize in-store experiences

BY Deena M. Amato-McCoy

A new in-store platform will give Helzberg Diamonds’ associates more insight into customers’ needs and available inventory.

The jeweler completed an upgrade of its point-of-sale platform. The new architecture, the Oracle Retail Xstore Point-of-Service solution, is modernizing Helzberg’s infrastructure, and allowing the company to focus on strategies that better support store operations and deeper customer interactions.

In addition, Helzberg integrated Oracle’s order broker solution, which gives access to real-time inventory, and the company’s customer engagement module, which presents a single, real-time view of customers across all channels. All three solutions are working in concert to drive revenue growth across more than 200 Helzberg stores throughout the United States.

“The Oracle solutions enable our store associates to consult with shoppers throughout the store. The vision is to make it easier to complete transactions and allow customers to interact with us on their terms,” said Jeff Rohr, CIO, Helzberg Diamonds. “The Oracle Retail Xstore Point-of-Service interface is intuitive for store associates helping to provide a seamless sales experience for customers, which is a priority for us.”

The jeweler will continue integrating its Oracle Retail technology with third party solutions to support a unified shopping experience across their brand, according to the company.




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