Upscale jeweler reopens in popular Boston shopping destination
David Yurman has reopened the doors to its new, expanded boutique in Boston’s Copley Place.
Designed by the Yurmans, the 2,500 sq. ft. space reflects the brand’s aesthetic and the family’s unique artistic expression. The entrance lobby features a heritage wall that visually narrates the Yurmans’ journey from art to jewelry, and features examples of David Yurman’s early sculptures and wearable art pieces alongside more current designs.
The store’s interior was inspired by the colors of the brand’s most iconic gemstones and the hues in Sybil Yurman’s paintings, which are hung throughout the space. These shades are found throughout the boutique through the use of rich fabric upholstery that covers vintage and custom-made furnishings.
In the main sales area, Mayflower plaster motifs — the Massachusetts state flower — were hand-applied over white gold leaf. They are also featured on decorative panels, offering a subdued elegance.
Other distinct features include the use of wood plank formed concrete on the store’s façade, a men’s jewelry area and a private salon. The men’s area has a distinctly masculine feel created through the use of darker materials and found objects.
The vintage furniture and decorative elements alongside simple, natural materials are a nod to Evan Yurman’s creative workspace and men’s showroom, Noumenon, in New York.
David Yurman’s Copley Place boutique is one of more than 350 locations.
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Publix to grow its GreenWise store banner
Publix Super Markets is revving up for growth in the organic and natural foods store space.
Publix announced plans to reignite its GreenWise store concept. The grocer launched the format in 2007, and currently operates three stores under the banner. It has not opened a new GreenWise location since 2008.
With interest in healthy and organic foods still on the rise. Publix said it will relaunch GreenWise with a location in Tallahassee, Florida, near the Florida State University campus. It’s expected to open in late 2018.
“We are committed to being the retailer of choice for consumers who are looking for specialty, natural and organic products,” said Kevin Murphy, senior VP of retail operations, Publix, which has 1,146 stores in Florida, Georgia, Alabama, Tennessee, South Carolina and North Carolina. “Over the past several years, we have gained valuable insights from our existing GreenWise locations. By combining these learnings with customer feedback and market trends, we are better positioned to deliver on our vision of being the best at serving the evolving lifestyles of today’s consumer.”
Publix plans to share additional details related to the new GreenWise format closer to the store opening. The company said it is aggressively looking or additional GreenWise locations throughout its operating areas.
Publix, which is privately owned and operated, had sales of $34 billion in 2016.
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