Report: Walmart closing in on Amazon in price war
Walmart is making moves to regain its “low price leader" title — and giving Amazon a run for its money.
Walmart spent the year focused on initiatives that can keep its prices more competitive against brick-and-mortar rivals — now efforts are paying off online. By shrinking the gap across a broad range of product categories online, the discounter is close to matching Amazon’s prices for the first time, according to Reuters.
Based on a price study conducted for Reuters by Market Track, as well as interviews with pricing experts, retail consultants, vendors and company sources, prices at Walmart.com are now only 0.3% more expensive than Amazon. By comparison, Walmart's online prices were 3% higher than Amazon's on average in the first 350 days ending Nov. 7, 2016.
Market Track’s study analyzed prices of 213 products in 11 categories over a period of 700 days ending Nov. 7, 2017.
To read more, click here.
Walmart spent the year focused on initiatives that can keep its prices more competitive against brick-and-mortar rivals — now efforts are paying off online. By shrinking the gap across a broad range of product categories online, the discounter is close to matching Amazon’s prices for the first time, according to Reuters.
Based on a price study conducted for Reuters by Market Track, as well as interviews with pricing experts, retail consultants, vendors and company sources, prices at Walmart.com are now only 0.3% more expensive than Amazon. By comparison, Walmart's online prices were 3% higher than Amazon's on average in the first 350 days ending Nov. 7, 2016.
Market Track’s study analyzed prices of 213 products in 11 categories over a period of 700 days ending Nov. 7, 2017.
To read more, click here.