Just add weather: How weather insights can grow your bottom line

We tend to think of weather as having a negative impact on business, but according to recent research many companies are turning weather data into a competitive advantage to reduce costs and increase revenues.

In this detailed, statistics-rich report, IBM Institute for Business Value in cooperation with Oxford Economics surveyed 1,000 global C-level executives across multiple industries to see how weather data impacts their organizations, including revenue performance, operating costs, risk, supply chain, brand perception and more.

Key takeaways for retail include:

• How to integrate weather data into operational processes to create value
• How to select a weather data supplier and maximize accuracy
• How to automate business decisions based on weather data
• And more ….

Plus, learn how Walgreens used weather data to improve store traffic and advertising metrics

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