The Power of Data

The retail industry is in the middle of disruptive change and, increasingly, that change is being driven by data. Savvy retailers are putting data first and with good reason: Data is transforming the landscape, giving companies the chance to gain a deeper understanding of their customers and the opportunity to leverage this knowledge throughout the customer lifecycle.

Chain Store Age’s 2018 State of the Industry report, by Worldpay, provides a window on how the intelligent use of data can improve both the consumer experience and a retailer’s bottom line.

The report, “The Power of Data,” examines how data insights are helping retailers to improve customer experiences and influence shopping behavior, better engage customers and fight payment fraud. In fact, data leveraged with the correct tools can help prevent fraud before it even takes place.

The report also includes the CSA Top 100, a comprehensive ranking of the nation’s retail companies based on revenues generated in their most recently completed fiscal year.

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