FINANCE

Denim-inspired specialty retailer launches private-label credit card

BY Deena M. Amato-McCoy

Lucky Brand has a new way to drive loyalty and spur sales.

The specialty retailer is partnering with Alliance Data Systems Corp., to offer a private label credit card. Users will earn points by using the card for purchases. Members are also entitled to special offers and exclusive benefits, such as certificates for discounts.

Alliance Data will deliver data-driven insights through its prospecting services — the information Lucky Brand needs to identify potential news customers, and more effectively attract and gain more loyal, profitable customer relationships, the company said.

Alliance Data will also support ongoing integrated marketing programs, including in-store, digital, and mobile, as a means of driving brand loyalty and top-line sales.

The card will be accepted at the brand’s 154 specialty retail and 82 outlet locations throughout the United States, and online.

“At Lucky Brand, we are obsessed with customer centricity, this means that we put the customer at the center of everything we do as an organization,” said Carlos Alberini, CEO of Lucky Brand.

The credit card program coincides with this strategy, and “we are excited to offer our customers amazing new benefits,” he added.

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