FINANCE

Private brand joins an exclusive club at Target

BY Marianne Wilson

Target Corp.’s decision to focus on owned and exclusive brands seems to be resonating with shoppers.

The discounter said that its A New Day apparel brand, which just celebrated its first anniversary, has reached an impressive milestone: $1 billion in sales. The label has become Target’s most expansive owned-brand across women’s apparel and accessories, with a continuous roll out of new styles. It joins other billion-dollar Target owned brands Cat & Jack, Threshold. Up & Up, Market Pantry and Room Essentials.

“A New Day is the foundation of our women’s apparel and accessories assortment, and we’re pleased with the love we’ve built in just one year — but we’re not stopping there,” said Mark Tritton, Target’s executive VP and chief merchandising officer. We’re continuing to refine our offerings to bring guests the quality, value and style they’ve come to expect from only-at-Target brands.”

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